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Really Simple Systems Launches Simple Hosted CRM
A new, UK based, CRM (Customer Relationship Management) service is launched, designed to be simple, easy to use and hosted, with no upfront software or licence fee, just a simple monthly payment.
The company is backed by John Paterson, who has an impressive software background having started and run many CRM and ERP companies. John is clear that he sees a need in the market for simple, effective CRM. He states; “My ambition is to develop a system that does what is says on the box, is easy to use, implement and run. CRM doesn’t need to be complicated and we know that if it is, then no-one uses it”.
Frank Pipe, Sales Director of Intuwave, a provider of SmartPhone technology, said "Getting sales people to use CRM systems is always a challenge.
“Companies are fed up with CRM products not delivering the perceived benefit”, says John. “Really Simple Systems delivers and what’s more the users like it and if the users like it they will use it”.
John is passionate about his product, “Research and anecdotal evidence has shown that time and time again CRM systems fail to deliver because users, particularly sales people, don’t embrace the system. The biggest complaint about many of the current CRM products is complexity. Vendors are fighting a functionality war at the expense of simplicity, and users are oversold products, believing that this complexity brings benefits. But it doesn’t, it just turns people off using the system.”

