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Saratoga CRM 6.5 Released

Saratoga CRM 6.5 Released

Saratoga Systems, a global provider of CRM solutions since 1987, released Saratoga CRM 6.5, the latest version of Saratoga Systems’ Customer Relationship Management (CRM) software (formerly iAvenue).

The new release includes a number of enhancements and more powerful integration to back-end enterprise data, making Saratoga CRM a superior alternative to “behemoth” CRM enterprise software solutions that require substantial programming to integrate and customize. The core of the new release is closer, more efficient integration with systems such as SAP using new Web Services support.

“You don’t need to rely on ERP vendors to be the CRM experts,” said Mark Elconin, CEO of Saratoga Systems.

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“We deliver CRM solutions for companies that are serious about making CRM a competitive weapon, and not just a sales contact database. Our customers tell us that they want a sales automation solution that meets their evolving needs from a CRM expert and not an ERP provider, and they don’t want a partial on-demand fix. We offer the power of easy-to-adapt software at a price that competes with on-demand solutions that can’t integrate to back end systems.”

Other new features in Saratoga CRM 6.5 include a new alert engine, new data push for Outlook and Lotus Notes, an improved Web dashboard, and new query capabilities.

Saratoga CRM’s unique software architecture makes it far easier to implement and upgrade than competing enterprise CRM solutions. Rather than re-programming the enterprise application to accommodate a CRM implementation, Saratoga CRM lets you customize everything including business processes, and integration with other systems without any programming.

Users can create new business applications or optimize current processes in days rather than months, and at a fraction of the cost of other enterprise software solutions. And Saratoga’s modular design makes it easy to create CRM applications that users can access whenever they need to, either through LAN or WAN, through the Web, or through handheld wireless devices using Saratoga’s Apresta™ technology.

“With Oracle’s acquisition of Siebel, customers are actively seeking CRM alternatives that allow them to mine enterprise data and power new business processes without a lot of programming maintenance and service fees,” said Al Smith, president of Saratoga Systems. “We designed Saratoga CRM for companies that need sales automation systems that can be easily adapted as a tactical market weapon. Saratoga CRM offers an attractive alternative to Siebel customers because it separates the CRM engine source code from the business rules and processes, which means it delivers superior integration with back-end systems at a fraction of the cost.”

New Features In Saratoga CRM 6.5 With the release of Saratoga CRM 6.5,
Saratoga Systems has added a number of features to improve reporting and customization, and more closely integrate with back-end processes, including:

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