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Entellium CRM Answers the Call for MobileLime

Entellium CRM Answers the Call for MobileLime

Entellium Corp. announced that MobileLime, the first U.S.-based company to allow consumers to make purchases through any mobile phone, has chosen Entellium eSalesForce as its sales force automation system.

“We were looking for a system that was both user-friendly and offered powerful reporting capabilities,” said Peter Wolf, vice president of sales, MobileLime. “With Entellium, we don’t have to sacrifice business intelligence output from our CRM package in exchange for user-friendliness for our sales team — we have both.”

MobileLime will standardize all sales contact management on Entellium eSalesForce.

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In particular, they will benefit from Entellium’s contact management features for automatic event scheduling and document sharing, as well as its “Activity Sets” feature, which automates a company’s best practices for lead and customer follow-through.

Entellium develops CRM applications that are focused on making the daily lives of sales, service and marketing employees easier, with advanced automation features not found in any other hosted CRM solution.

The company’s recent PRO-Activity Release was based on more than 43,000 hours of usability research, with the result being the most user-centric CRM solution on the market today. In addition, the Entellium CRM suite has a lower total cost of ownership than Salesforce.com’s Professional and Enterprise editions.

“With other hosted solutions announcing intentions to focus mainly on large enterprise solutions, mid-size companies like MobileLime need a CRM application that has specifically been designed with their needs and budgets in mind,” said Natalee Roan, Chief Marketing Officer of Entellium. “Entellium offers an extremely powerful, flexible solution that fulfills the original promise of hosted CRM: quick deployment, minimal IT involvement, high user adoption and short ROI. We are happy that MobileLime has chosen to join the Entellium community.”

In August, Entellium received top scores for usability, customer service and price in a head-to-head review by the venerable Network Computing Magazine, which reviewed six top hosted CRM providers.

In this review, Entellium's $59 PRO-Activity Release landed in a virtual tie with Salesforce.com's $125 Enterprise Edition. Earlier this year Entellium received top scores from Forrester Research, a leading analyst firm, in usability and cost in the 2005 Forrester Wave report: Hosted Sales Force Automation (1). Entellium also received a perfect 5.0 score for its free global support which includes live training and 24/7 live chat over the web.

(1) The Forrester Wave: Hosted Sales Force Automation, Q1 2005, L. Herbert (with Erin Kinikin and Jessica Harrington), March 31, 2005.

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