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New Extraprise Customer Insight Service Delivers Revenue-Building Tool for Marketing Organizations
Extraprise(R) unveiled another strategic tool for building successful marketing programs with its newest version of Customer Insight services. Customer Insight is a key component of Extraprise's groundbreaking Insight-to-Interaction (i2i) platform.
Extraprise is the first consultant to combine marketing services expertise with an extensive systems integration background to help companies uncover customer insights and make them actionable across sales, marketing, and service channels. Extraprise is the only company in its market to contractually guarantee the success of customer engagements.
Ken Marshall, Chairman and CEO of Extraprise, said, "A typical marketing services provider (MSP) can only provide limited value to a marketing organization because they often stop after finding customer insights. Clients can be left wondering what to do next. Extraprise's extensive operational CRM expertise allows us to use our i2i platform to make customer insights actionable by arming front-line sales and service reps with the knowledge and tools to deliver sales results."
The Customer Insight services address the most important marketing issues companies face, including:
- Understanding customer buying criteria
- Segmenting customers by value
- Defining key performance indicators
- Developing models to predict customer preferences
- Boosting customer acquisition and retention campaigns
- Identifying untapped up-selling and cross-selling opportunities
- Improving channel efficiency
Mr. Marshall added, "These new services enable our clients to push insights gained through sophisticated analytics and predictive modeling to the next point of customer interaction - whether it is a direct marketing program, a sales call, or an inquiry to the contact center."
As with all i2i services, the Customer Insight offering is available on premise or hosted by Extraprise. The i2i platform and services may be used in conjunction with systems that have been deployed using technology from leading CRM vendors such as Siebel Systems (SEBL) and Salesforce.com (CRM).
