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CheetahMail Strengthens Industry Leader Position

CheetahMail Strengthens Industry Leader Position

CheetahMail, an Experian company, and a global provider of online marketing solutions, announced an impressive list of new clients, from various industries, including brand leaders such as Lillian Vernon, Jos. A. Bank, Boost Mobile, EMI Music North America, and NYMAG.com. These companies have chosen CheetahMail to power their email marketing efforts and help manage their online customer communication strategies.

“We’re seeing an increased focus by our clients on delivering more relevant and personalized communications,” states Matthew Seeley, president of CheetahMail.

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“Whether brands are in the beginning stages of adopting more sophisticated techniques of email marketing, such as dynamic content, or are fully utilizing customer touch-points through tools such as event-based messaging, CheetahMail clients are seeing value and experiencing increased ROI through the implementation of more advanced email marketing techniques. We’re very pleased these brand leaders have chosen CheetahMail to advance their email marketing programs.”

CheetahMail’s industry leading technology, advanced targeting tools, email marketing expertise and multi-channel marketing integration solutions enables companies to realize the true value of permission based email marketing. CheetahMail’s approach to relevant customer communications continues to win and retain leading companies from a variety of industries and in varying stages in their online marketing programs.

“We needed a robust solution that could measure performance for all of our multi-channel segments,” said Peter Zophy, DVP of Ecommerce for Jos. A. Bank. “CheetahMail’s segmenting and reporting tools were perfectly suited for our needs.”

“From the very beginning of our search, CheetahMail stood out as our first choice,” said David Evans, online general manager of NYMAG.com, New York Magazine’s home on the web. “Not only does CheetahMail have the advanced marketing tools and reporting capabilities that we were looking for, but their expertise and unique approach to servicing clients really attracted us.”

“We needed advanced features and functionality that weren’t available with other solutions,” said Ron Comeau, web project manager of Boost Mobile. CheetahMail’s extensive reporting and targeting functionality has allowed us to significantly enhance our email communication strategy.”

“Working with CheetahMail will allow us to use segmentation and targeting techniques to improve our email communications across many of our home furnishings brands and increase the value of the relationship for both DMSI and our customers,” said Mike Bibbey, director of e-commerce at DMSI.

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