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Accenture Positioned in the Leader Quadrant in CRM Service Providers in Europe and North America
Accenture is positioned in the "Leaders" quadrant in two new Gartner, Inc. reports on customer relationship management (CRM) service providers in Europe and North America.
A total of 21 consultants and service providers were analyzed in the recently published reports, "Magic Quadrant for North American CRM Service Providers, 2005" and "Magic Quadrant for European CRM Service Providers, 2005." Focusing on service providers that offer CRM consulting and systems integration capabilities, Gartner observes that projects carried out by these vendors require knowledge in business processes, function expertise, industry practices and technical competencies (1).
The vendors listed in the "Leaders" quadrant in both reports were able to bring these capabilities together successfully in conjunction with client teams.
"Accenture's bottom-line purpose is to help our clients win the war for customers," said John Freeland, managing partner of Accenture's Customer Relationship Management practice. "Traditional CRM approaches often emphasized cost reduction to the extent that they compromised customer loyalty. We've taken a very different path to helping clients become high performers in customer management and marketing by focusing on the capabilities that cultivate exceptional loyalty among our clients' most important customer segments, while improving overall customer acquisition and service costs."
The Gartner reports noted that the evaluation and selection of a CRM service provider is one of the most important choices a company makes when it undertakes a CRM initiative. Relying heavily on client references for its research, Gartner reports that it develops the annual evaluation to assist enterprises with the selection of CRM providers that can effectively "assist in delivering a CRM initiative and enabling the achievement of overall CRM goals."
"Accenture's bottom-line purpose is to help our clients win the war for customers," said John Freeland, managing partner of Accenture's Customer Relationship Management practice. "Traditional CRM approaches often emphasized cost reduction to the extent that they compromised customer loyalty. We've taken a very different path to helping clients become high performers in customer management and marketing by focusing on the capabilities that cultivate exceptional loyalty among our clients' most important customer segments, while improving overall customer acquisition and service costs."
The Gartner reports noted that the evaluation and selection of a CRM service provider is one of the most important choices a company makes when it undertakes a CRM initiative. Relying heavily on client references for its research, Gartner reports that it develops the annual evaluation to assist enterprises with the selection of CRM providers that can effectively "assist in delivering a CRM initiative and enabling the achievement of overall CRM goals."
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