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GOT Corporation Acquires Messagia
GOT Corporation™ announced it has acquired Messagia, a digital marketing and consulting company with customers including leading agencies like Publicis, Draft and Cossette Group. This acquisition enables GOT to broaden its highly successful Partner Program with a dedicated focus on the agency channel. By combining GOT’s technology with Messagia’s expertise in delivering cutting edge marketing programs to marketing agencies the acquisition will enable GOT to deliver industry-leading solutions to this specialized market.
“Messagia’s experience with marquee agency customers and its in-house team of professionals were the key drivers behind GOT’s decision to acquire the company,” said Eric Melka, CEO of GOT Corporation.
“Messagia’s experience with marquee agency customers and its in-house team of professionals were the key drivers behind GOT’s decision to acquire the company,” said Eric Melka, CEO of GOT Corporation.
”This acquisition builds on GOT’s strategy to deliver best-of-breed technologies and services to its customers. Marketing agencies have unique and specific client needs and GOT plans to bring a wide range of digital marketing solutions to market to address their requirements and deliver value to agencies – and to their clients.”
A key component of GOT’s North American channel strategy, the acquisition allows GOT to quickly expand its agency-specific marketing services. Under terms of the agreement Messagia will become a project delivery group responsible for the production and delivery of sophisticated digital marketing programs that better serve GOT’s agency clients including Brodeur Worldwide, Padilla Spear Beardsley and Grey Worldwide.
“GOT’s position as a leader in the North American email and customer relationship marketing space made this a very attractive opportunity for Messagia,” said Paul Verdy, president of Messagia. ”As part of GOT, we can offer agencies a powerful combination of the industry-leading technology and unmatched digital marketing services. Not only can we better serve our combined agency customer base we can broaden GOT’s reach and bring our expertise to new customers.”
GOT and Messagia will offer effective, cutting-edge services and expertise for delivery of digital marketing initiatives from e-mail campaigns and promotional mini-sites to web-programming and database management. Messagia has served clients including Molson, Hyatt, and Toyota through its agency-to-agency services.
A key component of GOT’s North American channel strategy, the acquisition allows GOT to quickly expand its agency-specific marketing services. Under terms of the agreement Messagia will become a project delivery group responsible for the production and delivery of sophisticated digital marketing programs that better serve GOT’s agency clients including Brodeur Worldwide, Padilla Spear Beardsley and Grey Worldwide.
“GOT’s position as a leader in the North American email and customer relationship marketing space made this a very attractive opportunity for Messagia,” said Paul Verdy, president of Messagia. ”As part of GOT, we can offer agencies a powerful combination of the industry-leading technology and unmatched digital marketing services. Not only can we better serve our combined agency customer base we can broaden GOT’s reach and bring our expertise to new customers.”
GOT and Messagia will offer effective, cutting-edge services and expertise for delivery of digital marketing initiatives from e-mail campaigns and promotional mini-sites to web-programming and database management. Messagia has served clients including Molson, Hyatt, and Toyota through its agency-to-agency services.
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