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Once the caller has reached the head of the queue, rostrvm Interact automatically generates a return call and passes this through to an available agent. QueueBack can further be enhanced to prompt the caller to collect customer contact details – for example, a helpdesk incident number, which can then present full details to the call centre agent before the callback is made.

But there are times when the call traffic peak is so high that even QueueBack support will not balance caller demand and staff availability. CallBack dynamically complements QueueBack functionality by transforming immediate demand into deferred demand. Instead of the caller being held in queue, he or she is asked to leave details and receives a callback at a later time, typically during a dip in call centre demand.

“rostrvm InterAct gives callers choice and, at the same time, provides call centres with the opportunity to fine-tune customer acquisition, customer retention and service strategies without increasing staffing levels”, commented Simon Wellings, Managing Director, Rostrvm Solutions Limited.

“InterAct ensures that the you employ a very effective response mechanism to high caller demand while managing and measuring callback activity within the business process.”

As well as offering excellent customer service rostrvm InterAct delivers reduced telecommunications costs for those operations using freephone services.

As an integrated part of the rostrvm call centre and outbound contact management software suite, InterAct can be deployed on traditional telephony platforms or VoIP infrastructure using the rostrvm Invex switchless architecture.