| Editorial |
 Give Content a Chance: Why Smart Content is Smart Marketing
Have you seen the television show Mad Men on the AMC network? It is a television drama set in the early 1960’s, and the primary characters are Madison Avenue advertising executives at the fictional, and archetypical, firm Sterling Cooper. It’s fine entertainment, and as a marketer you owe it to yourself to check it out and enjoy a glimpse of the primordial days of marketing.
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| Highlights |
 Digital Inserts for Online Transpromo
The employment of transactional documents such as bills and statements as an advertising medium is already a tentative reality. Such advertising – christened with the recently coined jargon word of ‘transpromo’ – is yet quite rare in the UK, with major brands proving slow to capitalise on the digital print technology that enable them to utilise this white space opportunity.
by Damian Coverdale, Media Sales Director
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| What's
New? |
 The ongoing financial crisis is causing wholesale bankers to focus on an important and in some cases unique area of success that had been largely unnoticed – global transaction services.
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 CDC Respond Adds Microsoft-based Analytics Applications
CDC Software, a wholly-owned subsidiary of CDC Corporation and a global provider of industry-specific enterprise software applications and business services,...
InvisibleCRM Expands Senior Management Team to Drive Company's Growth
InvisibleCRM, the technology provider of applications designed to bridge the gap between enterprise systems and Microsoft environments, announced today the...
Swedish Railways Chooses Autonomy to Bridge the Gap Between Users and Information
Autonomy Corporation plc , a global leader in infrastructure software for the enterprise, today announced that SJ, the Swedish Railways...
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NCR Expands Branch Automation Solutions with Acquisition of NCI Ltd
NCR Corporation (NYSE: NCR) today announced that it has acquired NCI Ltd, a UK-based company that is a leading provider...
eBillme(TM) Announces Online Retail Spending Index
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Intuit Leads Innovation for Software-as-a-Service in Contact Centers
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Unica Launches Partner Program to Support Growing Worldwide Partner Ecosystem
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Siperian and Evaxyx Partner to Deliver Faster MDM ROI
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The business intelligence (BI) market has been a hotbed of activity over the last two years, witnessing a flurry of...
Really Simple Systems Shortlisted For Software Satisfaction Award
Really Simple Systems, a UK hosted CRM vendor, has been shortlisted for the 2008 Software Satisfaction Awards. The Awards, organised...
LiveTime Releases Spanish Edition Of Its Web 2.0 Service Desk
LiveTime Software, a leading provider of ITIL certified Service Management and Help Desk Software, today released a new version of...
Contact Center Compliance Appoints Michael Kovatch as New CEO
Contact Center Compliance (DNC.com), the leader in compliance technology services, has appointed Mike Kovatch as the new Chief Executive Officer....
In-Touch Survey Systems Inks Acquisition Pact with NCI Mobility
In-Touch Survey Systems announced that it will acquire NCI Mobility LLP of Chicago.
Both NCI and In-Touch provide mobile data...
Convergys Closes Acquisition Of Intervoice, Enhancing Its Relationship Management
Convergys Corporation (NYSE: CVG), a global provider of relationship management solutions, announces the successful closing of its acquisition of Intervoice,...
Version One and Accurate Solutions Seal Document Management Partnership
Document management and imaging software author, Version One, has today announced a partnership with Accurate Solutions Limited, a provider of...
Top Korean Bank Taps Teradata for Customer Relationship Management
- Teradata Corporation (NYSE: TDC), the global leader in enterprise data warehousing, today announced that Standard Chartered First Bank Korea...
Metro One Offers Marketers Automated System To Reach New Movers
Reaching the coveted 1.3 million households and businesses relocating each month has never been easier through a new data service...
CallScripter Can’t Predict The Future, But It Can Predict The Next Call
CallScripter are thrilled to announce the latest addition to their Contact Centre Management Suite - Predictive Dialling. CallScripter provide simple,...
European Online Travel Shows Potential For Web 2.0 Technology
WorkLight, a Web 2.0 company, is challenging the online travel industry to make use of Web 2.0 technology, as online...
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