| Editorial |
 Give Content a Chance: Why Smart Content is Smart Marketing
Have you seen the television show Mad Men on the AMC network? It is a television drama set in the early 1960’s, and the primary characters are Madison Avenue advertising executives at the fictional, and archetypical, firm Sterling Cooper. It’s fine entertainment, and as a marketer you owe it to yourself to check it out and enjoy a glimpse of the primordial days of marketing.
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| Highlights |
 Digital Inserts for Online Transpromo
The employment of transactional documents such as bills and statements as an advertising medium is already a tentative reality. Such advertising – christened with the recently coined jargon word of ‘transpromo’ – is yet quite rare in the UK, with major brands proving slow to capitalise on the digital print technology that enable them to utilise this white space opportunity.
by Damian Coverdale, Media Sales Director
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| What's
New? |
 The ongoing financial crisis is causing wholesale bankers to focus on an important and in some cases unique area of success that had been largely unnoticed – global transaction services.
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 Keybridge Medical Receives ‘Best Practices Award’ From Noble Systems
Noble Systems Corporation, a global contact center technology solutions provider, recently recognized Keybridge Medical Revenue Management (formerly General Audit Corporation)...
nuBridges Customer Support Team Achieves 100% CSP Certification
nuBridges, Inc., an eBusiness software and services provider for manufacturers, wholesalers, retailers, utilities and financial services firms worldwide, announced today...
Comverse Launches Comverse(R) ONE(TM) Billing and Active Customer Management Solution to Reduce Complexity and Accelerate Time to Revenue for Service Providers Worldwide
Comverse, the world's leading supplier of software and systems enabling network-based multimedia enhanced communication and billing services, today announced availability...
ECtel and Amdocs Join Forces to Provide Best-in-Class Fraud Detection and Prevention Solution
ECtel Ltd. , a leading provider of Integrated Revenue Management(TM) (IRM(TM)) solutions, announced today that it has joined forces with...
Appirio Simplifies Contact Synchronization Between Salesforce & Google Apps
Appirio (www.appirio.com) today announced Appirio Contact Sync for Salesforce and Google Apps, a simple tool to select and sync contacts...
Dreambuilder Investments Standardizes on Salesforce and the Force.com Platform-as-a-Service to Run Its Business On Demand
Salesforce.com (NYSE: CRM - News), the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS), today announced that financial...
support.com Launches First-of-Its-Kind Multi-Channel Service Delivery Management System for Premium Technology Services
support.com, a leader in premium technology support services, today announced the availability of its Service Delivery Management System ("SDMS"), a...
Contact 121 Receives International ‘Technology Innovator Award’
Noble Systems Corporation, a global leader in contact centre technology solutions, recently presented the ‘Technology Innovator Award’ to Contact 1-2-1....
Consilium Software Achieves Cisco Unified Communications Specialization
Consilium Software, a Unified Communications software company focused on solutions for enterprises and contact centers, today announced the accomplishment of...
Loyalty Falls for Financial Service Providers
Almost two-thirds (61 per cent) of consumers are actively considering ‘switching’ insurance providers in the next 12 months, with 63...
Bace One to Help Companies Improve Sales, Compliance and Customer Retention
Bace One today announced its creation from QPC's European compliance and quality management practice which has been helping contact centres...
24-7 INtouch Expands to 24 Hour Spanish Customer Service
24-7 INtouch, a multi-channel contact center outsourcer, last month expanded their Spanish customer service offering. Responding to the increasing growth...
Alcatel-Lucent Wins 340 Million Euro Network Operations Outsourcing Contract From Swiss Operator Sunrise
Alcatel-Lucent (Euronext Paris and NYSE: ALU) today announced that Sunrise, the second largest telecommunications provider in Switzerland, is outsourcing the...
Iggesund Extends Relationship With StayinFront
StayinFront, Inc., a global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services and eBusiness systems,...
LVM Systems Join MEDSEEK in Exclusive Partnership with CPM Marketing
LVM Systems, the leader in health care call center solutions, announced today a partnership with CPM Marketing Group and MEDSEEK...
DQM Group Launches Data Information Pack
DQM Group, the data value management expert, has launched its Data Information Pack - a new product, which helps guard...
Omron Healthcare Partners with AFFINA for Best-in-Class Customer Care Solution
An HTMT Global Solutions Company, announced today that it has been chosen by Omron Healthcare to manage the Omron Customer...
GWI Software Extends Introductory Pricing on c.Support 7.0 Incident Management Edition and Announces Fixed Maintenance Pricing for Life on Purchases in June
Continuing a torrid pace of new business sales growth of 50% in Q1 and 54% to date in Q2, GWI...
NetSuite Accelerates Vertical Strategy with Agreement to Acquire Professional Services Automation Software Leader OpenAir
NetSuite Inc. (NYSE:N), a leading vendor of on-demand, integrated business management software suites, today announced that it has signed a...
Aspect Software Furthers its Commitment to SIP Interoperability
Aspect Software, Inc., the world’s largest company solely focused on Unified Communications for the Contact Center™, and AireSpring, a provider...
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