| Editorial |
 From 0 to 90 in Four Easy Steps: A Marketing Operations Maturity Model
Marketing operations is in the midst of a major revolution. While the tools of marketing have changed dramatically over the past 25 years, the operational systems and processes have remained relatively stagnant. Most organizations use desktop productivity tools and e-mail to plan, deliver, and ultimately execute their marketing activities.
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| Highlights |
 The ROI from the Socialprise
The amount of rich, unstructured data living on social Web sites continues to expand everyday due to the popularity of the Facebooks and Twitters of the world. This has the potential to offer salespeople a more updated, personalized view of leads than standard CRM applications alone can grant.
by Umberto Milletti, CEO
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| What's
New? |
 The proliferation of new contact center delivery locations globally has done little to allay fears of wide-spread price and attrition increases for outsourcing vendors.
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 Avnet, Inc. Completes Acquisition of Azzurri Technology Ltd.
Avnet Inc. (NYSE: AVT) today announced that it has completed its acquisition of UK-based distributor Azzurri Technology Ltd. Azzurri is...
Higher Education Institutions Implement Oracle to Increase Efficiency and Constituent Services
Oracle today announced that more than 24 leading colleges and universities worldwide recently purchased, implemented or upgraded Oracle® Applications and...
STONEWARE, INC. Announces the Integration of SalesForce.com's CRM Hosted Applications in webOS - Virtualized Web Desktop(TM)
Stoneware, Inc. today announced the integration of SalesForce.com's Customer Relationship Management (CRM) hosted applications into their virtual web desktop, webOS....
ATG-Powered Sites Report Increased Online Revenue
ATG (Art Technology Group, Inc., NASDAQ: ARTG), the leading e-commerce platform and optimization services provider, today announced that numerous retail...
Riverside County Regional Medical Center Selects Surado CRM
Surado Solutions, the emerging innovator in Customer Relationship Management (CRM) solutions, today announced that Riverside County Regional Medical Center (RCRMC)...
Dial Telecom Romania Improves Customer Service and Relationships Using Soffront CRM
Soffront® Software Inc., www.soffront.com, the leader of mid-market CRM software, today announced that Dial Telecom Romania (DTR) implemented Soffront CRM...
Cystelcom, Verint & eGain Communications combine forces at Cisco Expo 2008 in Madrid
eGain Communications (OTCBB: EGAN.OB), Cystelcom Sistemas and Verint will come together to present their latest Contact Centre and Customer Service...
Frost & Sullivan Recognizes Teleperformances Innovation and Advancement in the Contact Center Outsourcing Market
Based on its recent analysis of the contact center outsourcing market, Frost & Sullivan presents Teleperformance with the 2008 North...
Premier Communications Provider to Implement Impact 360 from Verint Witness Actionable Solutions
Verint® Systems Inc. today announced that a leading North American communications provider has extended its investment in Verint Witness Actionable...
SugarCRM Announces CRM Acceleration World Tour
SugarCRM, the world's leading provider of commercial open source customer relationship management (CRM) software, today announced its CRM Acceleration World...
Infor to Host Annual User Conference October 14-16 in Vegas
Infor today announced details for its annual user conference, Inforum 2008, to be held at The Venetian Hotel and Sands...
Industry Veteran Luke Adamson Joins Telrex Management Team
Telrex, provider of the CallRex suite of IP call recording and call center optimization solutions, today announced the addition of...
Stellar Restaurant Solutions Wins Order Management Deal With Pizza Chain
Stellar Restaurant Solutions, a provider of call center and online restaurant ordering services, today announced that they have signed a...
Worldwide Business Intelligence Spending to Grow 11 Percent in 2008
Despite major consolidation among business intelligence (BI) vendors in 2007 and growing fears of an upcoming economic slowdown, BI...
New Market Opportunities Emerging for Electronic Article Surveillance Solutions
As the 2008 Beijing Olympics rapidly approach, retailers in China are considering many different factors to keep up with growing...
Pohlad Family of Companies Acquires Avtex
The Pohlad family of companies has expanded its information technology (IT) holdings for the third time in two years with...
Convergys Makes Key Leadership Changes to Strengthen and Simplify the Organization
Convergys Corporation (NYSE: CVG - News), the global leader in relationship management, announces the appointment of Andrea Ayers to the...
Industry Veteran Laura Brumage to Lead NetSuite On-Demand Business Software Education Initiatives
NetSuite Inc. (NYSE: N - News), a leading vendor of on-demand, integrated business software suites that include Accounting / Enterprise...
ParkTrent Properties Group Launches Contact Centre Solution from Noble Systems for Wollongong Customer Contact Centre
Noble Systems Australia, a division of the global leader in contact centre technology solutions, has been selected by ParkTrent Properties...
InstantService 'Proactive Chat' Further Extends Omniture Web Analytics and Boosts Online Sales
To help companies convert online shoppers into online buyers, InstantService, Inc., a provider of chat and email management solutions, announced...
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