| Editorial |
 From 0 to 90 in Four Easy Steps: A Marketing Operations Maturity Model
Marketing operations is in the midst of a major revolution. While the tools of marketing have changed dramatically over the past 25 years, the operational systems and processes have remained relatively stagnant. Most organizations use desktop productivity tools and e-mail to plan, deliver, and ultimately execute their marketing activities.
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| Highlights |
 The ROI from the Socialprise
The amount of rich, unstructured data living on social Web sites continues to expand everyday due to the popularity of the Facebooks and Twitters of the world. This has the potential to offer salespeople a more updated, personalized view of leads than standard CRM applications alone can grant.
by Umberto Milletti, CEO
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| What's
New? |
 The proliferation of new contact center delivery locations globally has done little to allay fears of wide-spread price and attrition increases for outsourcing vendors.
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 Consumer Engament in the UK Needs Improvement
Consumers in Tyneside & Teesside, Wales, Yorkshire the South Coast counties feel more loyal towards their favourite brands than the...
HP Delivers New Governance Services and Software to Drive SOA Adoption and Business Agility
HP (NYSE:HPQ - News) today announced a comprehensive set of service-oriented architecture (SOA) governance software and services to help companies...
Sage Software Delivers ACT! for Palm OS® 3.0
Sage Software today announced ACT! for Palm OS® 3.0, designed for use with the ACT! by Sage 2008 (10.0) and...
LinkShare/JupiterResearch Study Finds Most Valuable Consumers Embracing Multiple Online Channels
With US online retail sales for 2007 totalling $128 billion(1), an independent study has revealed that US online retailers are...
''Best-of-Breed'' Sounds Great If You're a Poodle: MidMarketer's Online Tool Detects Overused Marketing Terms and Offers Suggestions
While companies keep packing their marketing content full of promises to “add value” and deliver “innovative solutions,” online marketing resource...
Microsoft Offers Yahoo $44.6 Billion
Microsoft said Friday that it had made an unsolicited offer to buy Yahoo for about $44.6 billion in a mix...
BScaler Raises the Bar for SaaS Security
Leading web-based ERP provider, BScaler, announced today that they have hardened their operating system and enhanced security at the system...
The 2008 Beijing Olympic Games' Telecom Workforce to be Optimized by ClickSoftware's Products
ClickSoftware Technologies Ltd. (NasdaqCM: CKSW), the leading provider of mobile workforce management and service optimization software, is proud to announce...
Norway Post to Improve Citizen Portal and Internal Information Access with FAST
Fast Search & Transfer(TM) (OSEAX: FAST.OL) (FAST(TM)), the leading global provider of search technologies, today announced that Norway Post has...
Balance Between Security and Customer Convenience Critical to Growth of Mobile Banking Payments
Over the next five years, mobile banking deployments will develop significantly - from "online banking-lite" applications to one with richer...
Consumer Technology Increases SMB Productivity by 30% to 40%
Yankee Group today announced that consumer technologies can increase small and medium business (SMB) productivity outside the office 30% to...
Sage Software Again Ranked As #1 SMB Enterprise Application Vendor In Canada
Sage Software announced today that IDC Canada has for the second consecutive year ranked the company as the leading provider...
Dell Products Enters The 2008 Contact Center World Awards
Dell Products has entered the 2008 Contact Center World Awards joining hundreds of other organizations around the world that are...
Aspect Software Named as Finalist in 2008 Network Computing Awards
Aspect Software, Inc., the world's largest company solely focused on the contact centre, today announced that its Aspect® Unified IP�...
IDC's Top SMB Predictions for 2008: Evolutionary and Revolutionary Changes Ahead, Including Increasing Alignment of Technology, Distribution, and Customer
Looking broadly at the small and medium-sized business (SMB) technology market over the next 12–18 months, IDC expects a variety...
BT Selects Motive to Optimize Management of Mobile and Converged Services
Expanding its relationship with one of the world’s largest communication providers, Motive, Inc. (OTC: MOTV.PK - News) today announced...
Convergys to Provide Relationship Management Services for U.S. Mass Merchant
Convergys Corporation (NYSE: CVG), a global leader in relationship management, announced today it has renewed an $80 million, four-year contract...
SpringCM Improves Contract Management Efficiency for Medical Staffing Agency Sentinel Health Group
SpringCM, the leader in on-demand document management and workflow, has deployed a contract management solution for Sentinel Health Group, a...
Longwood Software Announces TagTeam JumpStart Program to Speed Transition to Comprehensive Marketing Asset Management
Longwood Software, developer of the TagTeam (R) marketing materials management system, announces a new JumpStart program for TagTeam. JumpStart is...
Gartner Analyst Esteban Kolsky Joins KANA
KANA Software, Inc. (OTCBB: KANA.OB), a world leader in multi-channel customer service, today announced that former Gartner analyst Esteban Kolsky...
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