| Editorial |
 From 0 to 90 in Four Easy Steps: A Marketing Operations Maturity Model
Marketing operations is in the midst of a major revolution. While the tools of marketing have changed dramatically over the past 25 years, the operational systems and processes have remained relatively stagnant. Most organizations use desktop productivity tools and e-mail to plan, deliver, and ultimately execute their marketing activities.
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| Highlights |
 The ROI from the Socialprise
The amount of rich, unstructured data living on social Web sites continues to expand everyday due to the popularity of the Facebooks and Twitters of the world. This has the potential to offer salespeople a more updated, personalized view of leads than standard CRM applications alone can grant.
by Umberto Milletti, CEO
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| What's
New? |
 The proliferation of new contact center delivery locations globally has done little to allay fears of wide-spread price and attrition increases for outsourcing vendors.
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 SMEs Demand a Simpler Approach to CRM
A recent survey conducted by Really Simple Systems, a provider of hosted CRM software, revealed that over 80% of respondents...
CDC Software's Supply Chain Solutions Help Shanghai General Motors Expand Operations in China
CDC Software, a wholly owned subsidiary of CDC Corporation (NASDAQ: CHINA) and a provider of industry-specific enterprise software applications and...
Apriso Joins IBM SOA Specialty Program
Apriso Corporation, a provider of adaptive software solutions for global manufacturers, today announced acceptance into the IBM (NYSE: IBM) SOA...
Jordan Communications Announces Infovision Partnership
Jordan Communications, the telecoms and IT specialist B2B marketing and communications agency, has announced a new business partnership with Indian...
Business Objects Raises the Stakes in Business Intelligence With SPSS Predictive Analytics
Business Objects (Nasdaq:BOBJ)(Euronext Paris ISIN code: FR0004026250 - BOB), the world’s leading provider of business intelligence (BI) solutions, and...
LiveTime adds JeOS VMware Virtual Appliance to its Help Desk and Service Management suite
LiveTime Software, a leading provider of ITIL certified Web 2.0 Service Management, Help Desk and Customer Support Software, today announced...
Pervasive Software Cures Integration Needs for ENSCO Healthcare Intelligence Platform
Pervasive Software® Inc. (NASDAQ: PVSW), a global value leader in agile, embeddable data management and integration software, today announced a...
InVision Software AG Undertakes Workforce Management Project for Lufthansa
InVision Software AG (ISIN: DE0005859698), one of the leading international providers of enterprise-wide workforce management solutions, is currently working together...
Nettezza Appoints Peter Gyenes to Board of Directors
Netezza Corporation (NYSE Arca: NZ), the global leader in analytic appliances, today announced that it has named Peter...
eLoyalty Corporation Names New Chief Financial Officer
eLoyalty Corporation (NASDAQ: ELOY), a leading enterprise CRM services and solutions company, announced that it has appointed Chris Min Vice...
Cirrus Logic Co-Founder and Current Chairman Joins Epicor Board of Directors
Epicor® Software Corporation (NASDAQ: EPIC), a leading provider of enterprise business software solutions for the midmarket and divisions of Global...
Silverjet Appoints NewVoiceMedia to Deliver a First Class Caller Experience
NewVoiceMedia, Europe’s largest hosted contact centre provider, has been appointed by award winning airline Silverjet to implement its caller recognition...
Turbine Supports Lord Of The Rings Gamers Using Fuze
Turbine, Inc., a provider of MMO games, utilizes Fuze Digital Solutions’ customer care solution, the Fuze Suite, in-game and from...
HDI Announces Results of Landmark Study Measuring Customers’ Satisfaction with IT Support
HDI, the world's largest membership association for IT help desk and service management professionals, and the premier certification body for...
Largest UK Catalog Retailer Reduces Returns and Increases Customer Satisfaction with TradeStone Quality Management
TradeStone Software, the retail industry's leading provider of private label and global sourcing solutions, today announced that N Brown Group...
Autonomy etalk Expands North American Channel Through Quagga Partnership
Autonomy Corporation plc , a global leader in infrastructure software for the enterprise, today announced a partnership with Quagga Corp.,...
Southern California Edison Goes Live with ClickSoftware's Mobile Workforce Management Solution
ClickSoftware Technologies Ltd., (NasdaqCM: CKSW) the leading provider of mobile workforce management and service optimization solutions, today announced that Southern...
Aspect Software Makes Virtualization a Reality with Unified Command and Control
Aspect Software, Inc., the world’s largest company solely focused on the contact center, today announced the general availability of Unified...
Philip A. Odeen to Become Non-Executive Chairman of the Board of Convergys Corporation
The Board of Directors of Convergys Corporation (NYSE: CVG) today elected one of its members, Philip A. Odeen, to be...
eStara Converts Boat Trader® to Proactive Conversion and Tracking Solutions
eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced that BoatTrader.com, a...
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