| Editorial |
 Give Content a Chance: Why Smart Content is Smart Marketing
Have you seen the television show Mad Men on the AMC network? It is a television drama set in the early 1960’s, and the primary characters are Madison Avenue advertising executives at the fictional, and archetypical, firm Sterling Cooper. It’s fine entertainment, and as a marketer you owe it to yourself to check it out and enjoy a glimpse of the primordial days of marketing.
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| Highlights |
 Digital Inserts for Online Transpromo
The employment of transactional documents such as bills and statements as an advertising medium is already a tentative reality. Such advertising – christened with the recently coined jargon word of ‘transpromo’ – is yet quite rare in the UK, with major brands proving slow to capitalise on the digital print technology that enable them to utilise this white space opportunity.
by Damian Coverdale, Media Sales Director
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| What's
New? |
 The ongoing financial crisis is causing wholesale bankers to focus on an important and in some cases unique area of success that had been largely unnoticed – global transaction services.
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 Millions Lost Due To Missing Link Between CRM And Contact Centres
A recent seminar held by NewVoiceMedia, Europes leading Hosted Telephony Service provider, highlighted how contact centres are failing to fully...
Survey of Businesses Indicate Uptake of Hosted Communications Services, Video, Unified Messaging and VoIP
Interactive Intelligence Inc. (Nasdaq: ININ), a global developer of business communications software, released customer survey findings this week showing hosted...
Codis and Version One Fulfil Demand for Automated Purchase-to-Pay Processes
A strategic agreement between Codis and Version One has today been announced, enabling Codis’ Sage Line 500 customers to benefit...
SalesFlow Solves Holiday Headaches
A study by Sawfish Software has shown that SalesFlow customer relationship management solution can vastly reduce the headaches caused by...
FMT Octopus Newest Release Expands Front-End Online Fraud Prevention
Fraud Management Technologies (FMT), the leading provider of front-end online fraud mitigation solutions, today announced the availability of FMT Octopus(TM)...
TickEx Offers Better Online Ticket Searching and Listing Experience Than Major Search Engines
TickEx, Britain's top new-generation vertical search engine, announced today that more than two million event tickets are now searchable through...
LivePerson to Acquire Kasamba, Inc.
LivePerson, Inc. (NASDAQ: LPSN), a provider of online conversion solutions, today announced an agreement to acquire Israel-based Kasamba, Inc., a...
Embarcadero Technologies Refuels with $200 Million Go-Private Transaction
Embarcadero Technologies, Inc. announced that the $200 million go-private transaction with Thoma Cressey Bravo has been completed. As a private...
90% of Service Organisations Fail to Deploy Effective Field Mobility Solutions
Despite field service automation solutions having been available for nearly ten years, research announced today by Momote, a leading provider...
Digital Media Reroutes the Supply Chain in Entertainment, Says New Capgemini Survey
The emergence of digital media as a viable platform for movies, television shows, and video games holds the greatest promise...
Nexus IS and Exony Partnering to Deliver “Measure and Manage” Capabilities for Virtual Contact Centers
Valencia, California-based technology integrator Nexus IS, one of the fastest growing US providers of converged communication solutions, has selected Exony’s...
NICE to Acquire Actimize, Pioneering Convergence of Real-Time Transaction and Interaction Analytics Solutions
NICE Systems Ltd. (NASDAQ: NICE), a leading global provider of advanced solutions that enable organizations to extract Insight from Interactions™...
Growth of European Business Data Services
The Infoshop (http://www.the-infoshop.com/ee/53033) has announced the addition of Analysys Ltd.'s product Business Data Services: Growth Opportunities and Forecasts for Europe...
Adapt Acquires Centric Telecom to Boost UK Presence and Expand Service Offering
Independent Virtual Network Operator (VNO) Adapt today announced it has acquired Centric Telecom, the leading UK provider of in-building communications...
Trial Solutions Releases Version 9.0 of ImageDepot™ to Address Lawyers’ Requests for On-Demand Software
Trial Solutions, a leader in the litigation support software market, has released its on-demand version 9.0 of ImageDepot™, its easy-to-use...
New Director of Intervoice Appointed
Intervoice, Inc. (NASDAQ: INTV) today announced the appointment of Michael J. Willner as a director of the Company.
Mr. Willner...
CompuCom Calls on SupportSoft to Help Raise the Bar Higher in Delivering World-Class Technology Support
SupportSoft, Inc. (NASDAQ: SPRT), the leading provider of technology problem resolution software, today announced that CompuCom Systems, Inc., a leading...
CRM Vendor Maximizer and ES Research Ink Strategic Agreement
Maximizer Software Inc. (TSX: MAX), the world’s leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications, today...
Amdocs Helps Develop and Implement Enterprise Data Integration Architecture and System for Guizhou Telecom
Amdocs (NYSE: DOX), the leading provider of customer experience systems, today announced that Guizhou Telecom, a subsidiary of China Telecom,...
Bisnode Acquires ONE Holding AS in Norway
Bisnode acquires the majority in One Holding and its subsidiaries ONE Software and OfficeTeam. ONE Software is one of the...
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