| Editorial |
 Give Content a Chance: Why Smart Content is Smart Marketing
Have you seen the television show Mad Men on the AMC network? It is a television drama set in the early 1960’s, and the primary characters are Madison Avenue advertising executives at the fictional, and archetypical, firm Sterling Cooper. It’s fine entertainment, and as a marketer you owe it to yourself to check it out and enjoy a glimpse of the primordial days of marketing.
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| Highlights |
 Digital Inserts for Online Transpromo
The employment of transactional documents such as bills and statements as an advertising medium is already a tentative reality. Such advertising – christened with the recently coined jargon word of ‘transpromo’ – is yet quite rare in the UK, with major brands proving slow to capitalise on the digital print technology that enable them to utilise this white space opportunity.
by Damian Coverdale, Media Sales Director
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| What's
New? |
 The ongoing financial crisis is causing wholesale bankers to focus on an important and in some cases unique area of success that had been largely unnoticed – global transaction services.
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 Deltek Acquires Longtime Partner Further Expanding Its EVM Skilled Resources
Deltek, a leading provider of enterprise applications software for project-focused organizations, today announced that it has acquired WST Pacific (WSTP),...
Aspect Software Successfully Deploys Asterisk and Aspect Unified IP at Corporate Headquarters
Aspect Software, Inc., the world’s largest company solely focused on the contact center, announced today it has successfully deployed the...
Verint Completes Acquisition of Witness Systems
Verint Systems Inc., a leading provider of analytic software-based solutions for security and workforce-enterprise optimization, today announced the close of...
Compass Technology Signs New Partner: Collins Computing
Compass Technology (Compass), a Microsoft® Gold Certified Partner and independent software vendor (ISV) is proud to announce that Collins Computing,...
Software AG Closes Acquisition of webMethods
Software AG, a business infrastructure software provider, announced today the successful acquisition of webMethods, Inc. (NASDAQ: WEBM), a business integration...
Netflix, QVC.com, Amazon Lead E-Retailers in Customer Satisfaction
Netflix, QVC.com and Amazon do the best job satisfying their site visitors, according to the ForeSee Results Top 100 Online...
Carelines Enhance Customer Service for FMCG Brands, But There is Still Room for Improvement
New research from Navigator Customer Management amongst over 100 key UK retailers reveals that whilst 4 out of every 5...
Premiere Global Services Launches PGi iRgent - An Automated Reminder Solution
Building upon the PGi Communications Operating System, Premiere Global Services, Inc. (NYSE: PGI) today launched PGi iRgentSM, an easy-to-use, on-line...
Merkle Adds Four Directors to Interactive Practice
Merkle, one of the nation’s largest database marketing agencies, announced the expansion of its Interactive Services practice with the hiring...
Texans Credit Union Selects Open Solutions' Enterprise-Wide Data Processing Platform
Texans Credit Union announced it has selected Open Solutions Inc.'s The Complete Credit Union Solution(R), a relational core data processing...
Pitney Bowes Acquires Digital Cement Inc.
Pitney Bowes Inc. (NYSE:PBI) today announced the successful completion of the acquisition of Digital Cement Inc. for approximately $40 million...
Consultedge Expands Southeast Presence
Consultedge, Inc., an Avaya Platinum Business Provider, is expanding its presence in the southeastern US with the relocation and expansion...
Lawn and Garden Dealers Association Enters Partnership with Intelligentz
Intelligentz Corporation was selected as a premier partner to Lawn and Garden Dealers Association's more than 2,500 members. Under this...
RFID Industry Grows Stronger as Intelligentz Acquires Franklin Wireless
Intelligentz Corporation acquired Franklin Wireless, a Radio Frequency Identification (RFID) solutions provider, this week. This acquisition was a huge step...
IPC Completes WestCom Corporation Acquisition
IPC, a leading provider of mission-critical communications to global enterprises, and a pioneer in deploying technology solutions across the trading...
Corporate Express US Expands Use of MicroStrategy Business Intelligence Software
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence software, today announced that Corporate Express US, a wholly...
Intervoice Secures Multi-million Dollar Renewal Contract with Leading Global Financial Services Firm to Expand Hosted Services Business
A leading global financial services firm with operations in more than 50 countries has extended and expanded its existing hosted...
SalesFlow Puts Document Management at your Fingertips
Sawfish Software has developed a document management system within its SalesFlow Business Process Management software.
By including document management within...
Kazakhstan’s Largest Telecom Operator Selects Amdocs to Support its Delivery of Next-Generation Services
Amdocs (NYSE: DOX), the leading provider of customer experience systems, today announced that Kazakhtelecom, the largest telecom operator in Kazakhstan,...
Infor Unveils Center of Excellence for IBM System i Platform
Infor announced today the launch of the Infor System i Center of Excellence, a cross-section of development and domain experts...
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