| Editorial |
 Give Content a Chance: Why Smart Content is Smart Marketing
Have you seen the television show Mad Men on the AMC network? It is a television drama set in the early 1960’s, and the primary characters are Madison Avenue advertising executives at the fictional, and archetypical, firm Sterling Cooper. It’s fine entertainment, and as a marketer you owe it to yourself to check it out and enjoy a glimpse of the primordial days of marketing.
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| Highlights |
 Digital Inserts for Online Transpromo
The employment of transactional documents such as bills and statements as an advertising medium is already a tentative reality. Such advertising – christened with the recently coined jargon word of ‘transpromo’ – is yet quite rare in the UK, with major brands proving slow to capitalise on the digital print technology that enable them to utilise this white space opportunity.
by Damian Coverdale, Media Sales Director
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| What's
New? |
 The ongoing financial crisis is causing wholesale bankers to focus on an important and in some cases unique area of success that had been largely unnoticed – global transaction services.
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 CDC Software Appoints Technology Industry Veterans as Chief Financial Officer and Chief Technology Officer
CDC Software, a wholly owned subsidiary of CDC Corporation and a provider of enterprise software applications, announced today that it...
Garlands University Opens its Doors
Garlands Call Centres has launched the Garlands University Programme, a people development initiative designed to teach Garlands' personnel the knowledge...
Five9 Announces Support for Microsoft Vista
Five9, Inc., the leader in on-demand call center solutions, today announced that its Five9 Virtual Call Center™ solutions are now...
NICE Subsidiary IEX Opens APAC ‘Center of Excellence’
IEX Corporation, a NICE Systems company, has opened a new sales and support office in Sydney, Australia. The ’Center of...
AMC Technology Announces Alignment with SAP’s Interaction Strategy through free upgrade to SAP IC WebClient
AMC Technology, L.L.C., a provider of multi-channel interaction management solutions for contact centers, today announced the availability of free upgrades...
Brainshark Expands Professional Services Offerings
Brainshark, Inc., the leader in on-demand business communication solutions, today announced it has recently expanded its professional services offerings to...
ATG and Allurent Partner to Deliver Exceptional Shopping Experiences
ATG and Allurent today announced a partnership to deliver Allurent's industry leading checkout solution as part of the ATG Commerce...
eImprovement.com, LLC Selects Coremetrics As It Targets Aggressive Online Growth
Coremetrics™, the leading provider of on-demand Web analytics and precision marketing solutions, today announced that eImprovement.com, LLC has selected Coremetrics...
Hawaiian Telcom Announces Sale of Directory Publishing Business
Hawaiian Telcom announced today that it has agreed to sell its Directory publishing business to Local Insight Media for $435...
RetiCorp Partners with TheGreenBow to provide IPSec VPN Software
RetiCorp, vendor of the most advanced UTM (Unified Threat Management) product in the market, has teamed up with TheGreenBow Security...
CDC Software Acquires Leading Information Security Services and Technology Company in Australia
CDC Software, a wholly owned subsidiary of CDC Corporation and a provider of industry-specific enterprise software applications and business services,...
SugarCRM Expands Support for Oracle Unbreakable Linux Support
SugarCRM Inc., the worlds leading provider of commercial open source customer relationship management, today announced plans to expand support for...
Airwide Unveils High Performance MMS Products
Airwide Solutions today unveiled three new additions to its family of Multimedia Messaging Service (MMS) products AirMessenger MMSC, AirMessenger Router...
Project Insight(TM) Project Management Software Announces Release 6.2 with Web Services and SDK
Project Insight, the leading mid-market, project management software solution, announces the availability of Web Services APIs and Software Development Kit...
Convergys Introduces New Solution to Maximize Customer Lifetime Value for its Cleints
Convergys Corporation, a global leader in customer care, human resources, and billing services, announced today the availability of its Lifetime...
Oracle® Announces General Availability of Pre-Built Integration Between Oracle’s Siebel CRM On Demand and Oracle E-Business Suite
Oracle today announced the general availability of the Siebel CRM On Demand Integration Pack for Oracle(r) E-Business Suite, delivering pre-built...
Talisma CIM 8.0 Enables Businesses to Proactively Improve the Customer Experience
Talisma Corporation, the leading provider of Customer Interaction Management (CIM) solutions, today announced the release of Talisma CIM 8.0, the...
AmberPoint Attains Gold Certified Partner Status in Microsoft Partner Program
AmberPoint, Inc., the industry’s leading provider of SOA runtime governance software, today announced it has attained Gold Certified Partner status...
South Carolina Bank and Trust Enhances Customer Service with GMT Planet
GMT Corp., an industry leader in enterprise workforce and cash optimization solutions, today announced that South Carolina Bank and Trust...
2007 ISM Real Time CRM Software Award Winners Announced
"Real Time CRM-increasing access to time-sensitive information via handheld and/or wireless devices-is improving customer satisfaction, productivity and financial performance of...
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