| Editorial |
 Give Content a Chance: Why Smart Content is Smart Marketing
Have you seen the television show Mad Men on the AMC network? It is a television drama set in the early 1960’s, and the primary characters are Madison Avenue advertising executives at the fictional, and archetypical, firm Sterling Cooper. It’s fine entertainment, and as a marketer you owe it to yourself to check it out and enjoy a glimpse of the primordial days of marketing.
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| Highlights |
 Digital Inserts for Online Transpromo
The employment of transactional documents such as bills and statements as an advertising medium is already a tentative reality. Such advertising – christened with the recently coined jargon word of ‘transpromo’ – is yet quite rare in the UK, with major brands proving slow to capitalise on the digital print technology that enable them to utilise this white space opportunity.
by Damian Coverdale, Media Sales Director
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| What's
New? |
 The ongoing financial crisis is causing wholesale bankers to focus on an important and in some cases unique area of success that had been largely unnoticed – global transaction services.
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 Stellar Call Centres Expands Relationship with Telecommunications Provider
Stellar Call Centres, an Australian call centre outsourcing provider, has announced that it has expanded its relationship with an Australian...
Give Your Website A Voice While The Others Keep Silent – Viovo Click2Talk
Viovo Technology, Introduce new innovate web-based customer interaction technology – Viovo Click2Talk
Let customers call you for free directly from...
IBM and Siemens Business Services to Modernize IT for the German Federal Armed Forces
The German Federal Armed Forces have commissioned a consortium consisting of Siemens Business Services (SBS) and IBM to modernize and...
Telelogic signs 2.2 MEUR Agreement with Leading Global Telecommunications Manufacturer
Telelogic, provider of software solutions that align advanced systems and software development with business objectives, announced that a leading global...
Convergys Buys AOL Contact Center in Albuquerque
Convergys Corporation, a global leader in providing customer care, human resources, and billing services, announced today it has purchased the...
Intraware Signs SubscribeNet Service Agreement with Gracenote
Intraware, Inc., provider of electronic software and license delivery and management solutions for enterprise technology companies, has announced that Gracenote(R),...
Growth Fuels Expansion of Unica Team in Europe
Unica(R) Corporation, a global provider of Enterprise Marketing Management (EMM) solutions, has announced the appointment of two new executives to...
e-Dialog Makes Key Hire as it Prepares for Next Phase of Growth
e-Dialog, provider of advanced e-mail marketing services, announced the appointment of Simon Green to the newly created key role of...
Aerospace Products and Oregon Society of CPAs Select TeleVantage IP-PBX and Contact Center
Vertical Communications, provider of next-generation, IP-based phone systems and voice applications that help businesses better serve their customers, has announced...
IT Buyers Ignore Economic Storm Clouds
This month's IDC FutureScan depicts a rare alignment of IT buyer expectations, vendor revenue forecasts, and macroeconomic indicators that all...
Online Resources Launches Mobile Banking and Bill Payment Solution
Online Resources Corp., provider of Web-based financial services, has announced the launch of its mobile banking and bill payment service,...
NICE Systems Names Dafna Gruber as New Corporate Vice President and Chief Financial Officer
NICE Systems, the global provider of advanced solutions that enable organizations to extract Insight from Interactions™ to drive performance, has...
ServicePower’s Field Resource Optimization Solution Earns “Powered by SAP NetWeaver®” Status
ServicePower, which offers tools that enable optimized service execution across the entire service chain, has announced its field resource optimization...
Amdocs Agrees to Acquire SigValue Technologies, Inc.
Amdocs, provider of software and services to enable integrated customer management and the intentional customer experienceTM, has announced it has...
GNi Appoints William B. Hanegan as Director of IT
Global Netoptex, Inc. (GNi), provider of customer-centric managed services, has announced that William B. Hanegan has been appointed to the...
Telecom 3 Selects Amcat Technology to Improve Customer Loyalty and Increase Sales
Amcat, provider of customer care & interaction solutions is to provide its Contact Centre Suite technology to Telecom 3 (part...
Market Line Associates Offers Relationship Analyzer, Customer Relationship Analysis Tool for Financial Institutions
Market Line Associates (MLA), the premier provider of profitability and customer management solutions to the financial industry, offers Relationship Analyzer...
Genesys Customer eircom Wins Best Contact Centre in the World Award
Genesys Telecommunications Laboratories, an Alcatel-Lucent company, has announced that eircom, Ireland's leading communications company and a Genesys customer for three...
PROFITKEY Partners with Lighthouse Computer Services
ProfitKey International, a developer of Rapid Response Manufacturing, a world class complete Enterprise Resource Planning system for small to mid-tier...
Datapoint Spain and Jacada Expand Partnership
Datapoint, a business leader offering solutions for contact centres and Jacada, provider of unified desktop and process optimisation solutions for...
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