| Editorial |
 Give Content a Chance: Why Smart Content is Smart Marketing
Have you seen the television show Mad Men on the AMC network? It is a television drama set in the early 1960’s, and the primary characters are Madison Avenue advertising executives at the fictional, and archetypical, firm Sterling Cooper. It’s fine entertainment, and as a marketer you owe it to yourself to check it out and enjoy a glimpse of the primordial days of marketing.
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| Highlights |
 Digital Inserts for Online Transpromo
The employment of transactional documents such as bills and statements as an advertising medium is already a tentative reality. Such advertising – christened with the recently coined jargon word of ‘transpromo’ – is yet quite rare in the UK, with major brands proving slow to capitalise on the digital print technology that enable them to utilise this white space opportunity.
by Damian Coverdale, Media Sales Director
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| What's
New? |
 The ongoing financial crisis is causing wholesale bankers to focus on an important and in some cases unique area of success that had been largely unnoticed – global transaction services.
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CTI Group Introduces the First Hosted Patent Pending
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Queplix Converts Legacy Vantive CRM Systems to a Flexible, Open Source Platform While Preserving Company Investments
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InStranet, Inc. Advances Service Resolution and Knowledge Management with the Release of Contact Centers In-Line Version 5.5
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XPEL Establishes Relationship with Reynolds and Reynolds
XPEL Technologies Corp., has announced a newly established relationship with The Reynolds and Reynolds Company, whereby XPEL's Road Hazard Warranty...
VendorGuru.com Launches Business-to-Business Resource
VendorGuru.com offers the immediacy and reliability corporate decision makers find most valuable in business-to-business (B2B) resources. The recently launched B2B...
Avaya Named '2006 Communications Company of the Year' by South Florida Hispanic Chamber of Commerce
Avaya , provider of business communications applications, systems and services, has announced that the company has been named "2006 Communications...
Invoke Systems Announces Development of Microsoft CRM 3.0 Shapes for Microsoft Visio
Baltimore-based Invoke Systems, the worldwide “go-to” partner for Microsoft Dynamics Customer Relationship Management (CRM) recently announced the development of 29...
Mitel Live Business Gateway Brings Microsoft Office Live Communications Server 2005 Integration for Bermuda Telephone
The Bermuda Telephone Company Ltd. (BTC) has deployed the Mitel Live Business Gateway to deliver the productivity-enhancing benefits of unified...
Intuit Opens Customer Contact Center in Orlando
Intuit Inc., a provider of business and financial management solutions, is bringing new job opportunities to the Orlando area as...
Tata Consultancy Services Acquires Majority Stake in Swiss Partner
Tata Consultancy Services (TCS), the leading global IT services and consultancy organization, announced that it had expanded its portfolio of...
Panini Announces Agreement with TASQ Technology
Panini, the leader in the transformation of paper checks into digital advantage, is announcing an agreement with TASQ Technology, a...
Transcend to Work With PreferredOne on an Avaya Solution
Transcend Communications, Inc., announced that it has implemented with PreferredOne, Golden Valley, Minnesota, an upgrade of their current Definity G3Si...
Version One Improves Distributor's Cash Flow by £200K
M Barnwell Services Ltd, UK market leader in the distribution of sealing products, has improved cash flow by £200,000 and...
AtTask to Give Away $1 Million in Project & Portfolio Management Software Licenses
AtTask, Inc., provider of project and portfolio management software, has introduced "March to a Million," a new initiative focused on...
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