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Editorial
Give Content a Chance: Why Smart Content is Smart Marketing
Have you seen the television show Mad Men on the AMC network? It is a television drama set in the early 1960’s, and the primary characters are Madison Avenue advertising executives at the fictional, and archetypical, firm Sterling Cooper. It’s fine entertainment, and as a marketer you owe it to yourself to check it out and enjoy a glimpse of the primordial days of marketing.
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Highlights
Digital Inserts for Online Transpromo
The employment of transactional documents such as bills and statements as an advertising medium is already a tentative reality. Such advertising – christened with the recently coined jargon word of ‘transpromo’ – is yet quite rare in the UK, with major brands proving slow to capitalise on the digital print technology that enable them to utilise this white space opportunity.
by Damian Coverdale, Media Sales Director
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What's New?

The ongoing financial crisis is causing wholesale bankers to focus on an important and in some cases unique area of success that had been largely unnoticed – global transaction services.

Pathways Health Chooses ACT! by Sage Premium for Workgroups to Drive Organizational Efficiencies
Sage Software announced that Pathways Home Health, Hospice and Private Duty, a community-based, not-for-profit healthcare organization, is using ACT!...


JDA Software Announces Product Roadmap for Creating Customer-Driven Value Chain
Software Group Inc. announced the initial release of its Product Roadmap for the integration and innovation of JDA Portfolio(R) applications...

CRM Survey, Inc. The Next Generation of Feedback Management
A group led by serial entrepreneur Anton Nayagan officially launched CRM Survey, Inc. to attack the $25 Billion analytics market....

Texas Department of Agriculture Deploys MicroStrategy for Enterprise-wide Business Intelligence
MicroStrategy® Incorporated, provider of business intelligence software, announced that the Texas Department of Agriculture has deployed MicroStrategy to support its...

FrontRange(TM) IP Contact Center and Ticomix Win ICCM 2006 Best of Show Award
FrontRange Solutions and Ticomix announced FrontRange(TM) IP Contact Center (IPCC) and Ticomix won the ICCM 2006 "Best of Show" award...

InvisibleCRM Introduces SmartFolder, Offline Document Client for EMC Documentum
InvisibleCRM, the provider of desktop applications engineered to increase user adoption and productivity of enterprise systems, announced the availability of...

Mariposa Selected for Use at the Flamingo Laughlin as Their Customer Relationship Management and Marketing Software Solution
Venture Catalyst Incorporated, announced that American Casino & Entertainment Properties, has licensed Mariposa, VCAT's customer relationship management (CRM), marketing and...

CDC Software Delivers Newest Version of Ross OnePlan for On-Demand Planning and Factory Scheduling
CDC Software, the enterprise software company of CDC Corporation, announced that the latest release of its Ross OnePlan applications are...

Oneida Selects SAP and IBM to Drive Agility, Streamline Operations
SAP America, Inc., a subsidiary of SAP AG, announced that Oneida Ltd., a premier marketer of stainless steel flatware and...

Intervoice Announces Support for the Eclipse Foundation
Intervoice, Inc., provider of converged voice and information solutions, announced its membership in the Eclipse Foundation. Eclipse is an open...

Oracle Delivers PeopleSoft Enterprise Performance Management 9
Oracle unveiled Oracle's PeopleSoft Enterprise Performance Management 9, the latest product to be delivered from Oracle's PeopleSoft Enterprise 9 suite....

Customer Focused Technology Helps Council Make Award Finals
Lancaster City Council has been named a finalist at the prestigious UK Communications in Business (CIB) technology awards in the...

ASC Equips IP Contact Center of Swiss cc energie sa with Quality Monitoring Solutions
ASC, provider of communications recording and quality monitoring solutions for contact centers, financial institutions, and public-safety and government organizations, has...

Offshore Staff will Double to 130,000 by 2008
The number of people in offshore locations delivering software and IT services (S/ITS) to the UK will double to over...

Dendrite Signs Irish Distributor Agreement
Dendrite International, Inc., provider of pharmaceutical industry solutions, announced it had signed an agreement with business and technology consulting firm,...

Empirix Launches “Mercury Customer Conversion Kit” Program To Help Ensure Mercury Customers Don’t Get Lost in the Shuffle
Empirix® Inc., which helps organizations adopt complex communications solutions with confidence, launched today an alternative solution for Mercury customers who...

Top U.S. Companies See $72 Billion In Improved Working Capital
The top 1,000 U.S. companies liberated $72 billion of cash from working capital in 2005 by enhancing the way they...

Disaster Preparedness Organization Relies on crystalreports.com for Hurricane Season
Business Objects, provider of business intelligence (BI) solutions, announced that NC4, the National Center for Crisis and Continuity Coordination, is...

Human Capital Management and Customer Management as Fastest-Growing Enterprise Application Segments at 10%
AMR Research released two reports stating that the human capital management (HCM) market ties with customer relationship management (CRM) as...

Whitehill Technologies Signs Insurance Customers to IStream Publisher 3.2
Whitehill Technologies, Inc. announced that several insurance customers are upgrading to IStream Publisher 3.2, part of the InSystems product line...



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