CRM Today in Search Engines
(January 2006)
Google Ranking:
#6 CRM
#1 Partner Relationship Management
#4 Sales Automation
#5 Relationship Marketing
#3 Customer Relationship Management
#1 Customer Analytics
#1 Define CRM
#1 CRM Strategy
#1 CRM Directory
Yahoo Ranking:
#6 CRM
#1 Partner Relationship Management
#9 Sales Automation
#7 Relationship Marketing
#1 CRM Directory
#1 Customer Analytics |
Introduction CRM Today is
a premier business community and resource center for CRM that provides
analytical insight into the Customer Economy.
It delivers one of the best collection of resources, directories,
careers, news and events in the world and it covers with its content
almost all of the functions of the modern customer-centric enterprise.
Aside from Corporate
Membership, CRM Today offers a wide variety of unique and
valuable ways to deliver your message online. Our sponsorship opportunities
include standard banners, skyscrapers, text ads, email sponsorship
and buttons, as well as other customized programs that will help
you reach your target.
As you can see by navigating the site, the content of CRM Today
is engaging, informative, educational, and highly targeted.
Targeting! That's really what it's all about, isn't it? Take now
a look at our audience
profile and find out why CRM Today is one of the best locations
on the Web for b2b advertisers seeking to reach professionals.
| CRM Today Ad
Specs & Rate Card |
| Ad Size |
Ad Type |
Location (ROS) |
Minimum |
Max File Size |
| |
banner |
top right position |
30,000 impressions |
15 Kb |
| |
skyscraper |
right side position |
30,000 impressions |
19 Kb |
| |
skyscraper |
right side position |
30,000 impressions |
20 Kb |
| |
vertical banner |
right side position |
30,000 impressions |
16 Kb |
| |
square button |
left side position |
40,000 impressions |
10 Kb |
| |
half banner |
home page only |
10,000 impressions |
12 Kb |
| |
text |
bottom of pages |
|
75 chars max. |
| Frequency Discount |
| Ad Size |
Ad Type |
Location (ROS) |
Minimum |
Max File Size |
| |
banner |
top right position |
50,000 impressions |
15 Kb |
| |
skyscraper |
right side position |
50,000 impressions |
19 Kb |
| |
skyscraper |
right side position |
50,000 impressions |
20 Kb |
| |
vertical banner |
right side position |
50,000 impressions |
16 Kb |
| |
square button |
left side position |
50,000 impressions |
10 Kb |
| |
half banner |
home page only |
20,000 impressions |
12 Kb |
| |
text |
bottom of pages |
|
75 chars max. |
Please contact us for more information
Site Statistics
Visitors Per Month:
Approximately 300,000
Associate Members:
Approximately 25,000
Users:
18% C-level Executives
31% IT Decision Makers
42% Marketing/Sales/
Customer Services
9% Other
Average Time Length of Site Visit:
Approximately 5 minutes |
Other Sponsorship Opportunities
"What's New?" Spotlight
This spotlight is a unique text-based announcement that appears
on the left frame of most pages of CRM Today and provides a strong
level of awareness. This placement is ideal for new product launches,
document highlights and newsworthy events.
Each campaign includes a maximum presence of one month and one additional
spotlight in the bi-weekly editorial page of CRM Today. The "What's
New?" spotlight must link to an internal page of CRM Today
that could be a news story, an event info site, a career offer,
a library document or a customized page.
Specs: 180 characters (spaces included) written by you or
the CRM Today editorial staff, company logo and material for the
linking page. Site Locations: around 70 percent of site pages.
CRM Zine Sponsorship
CRM
Today is committed to keeping its members'
information overload to a bare minimum. For this reason, our CRM Zine
is sent out only twice a month and it is not used for product or service alerts by third parties.
Specs: CRMzine is published in HTML format. The sponsors of CRM Zine receive:
- A banner ad (468x60 pixels, 15K max) at the top of the email AND
- A text tag of up to 40 words (which also contains the sponsor's text link) (optional)
- Each sponsor of CRM Zine is also highlighted at the top of each newsletter, with the phrase "Sponsored by Your Company's Name" and at the bottom of each newsletter with the phrase "This CRM Zine Sponsored by Your Company’s Name".
CRM News Digest Sponsorship
This
is a weekly e-newsletter, introduced in September 2001
and includes all of the recent headline news from CRM Today with
links to the site. Subscription to this email list is optional for CRM Today’s associate members.
CRM News Digest is published in HTML format. There are two sponsorship positions in each newsletter --
one at the top and one at the end of the newsletter. CRM News Digest is published every Monday. With our
email text ads, you can convey more of your story than is possible with a simple banner, OR you can pair your email text ad with a banner for enhanced brand presence.
Specs: Text display ads are 6 lines, 60 upper and lower case characters per line. Character counts include URLs and e-mail addresses. A paragraph space counts as 60 characters (one line).
Free offer! Apply online for a CRM Zine Sponsorship and receive 2 free banner sponsorships in CRM News Digest. Thanks!
Visitors by Region
North America: 48%
Europe: 36%
Asia: 12%
Rest of the World: 3%
|
Important Notes to Advertisers
Rich Media (eg. Flash) accepted at a 10% premium.
Animated GIFs are accepted but please limit animation to 3 loops.
We do accept JPGs & static GIFs.
Half Banner (234x60 pixels) is ONLY offered as a static JPG or GIF
(10 Kb max file size).
We are sorry but in order to ensure the quality of our user experience
we do NOT provide stand alone email campaigns and do NOT sell or
rent any member information.
We are sorry but in order to ensure the quality of our user experience
we do NOT provide Pop-Ups and Pop-Unders.
You may contact us directly to discuss the use of transitional ads.
They are reviewed on a case by case basis.
First-time campaigns must be prepaid, and approved advertisers may
be eligible for net terms after the first buy.
Prices do NOT include VAT wherever applicable.
All the advertisement and sponsorship opportunities of CRM Today
are sold as much as 10 days in advance, so please call or email
us for availability.
Cancellation Policy: 25% fee will be applied for any cancellations
within 7 days of the starting date.
Advertisements cannot mislead the user. For example, they may not
mimic or resemble Windows/Mac/Unix dialogue boxes, error messages,
or the like.
Advertisements cannot resemble CRM Today content.
Advertisements cannot contain graphics that simulate interactivity
(i.e. drop down menus, search boxes etc.) without that functionality
actually existing.
Advertisements cannot mimic news headlines in design, tone, 3rd
person sentence structure, or topic.
All advertisements will be reviewed by CRM Today and are subject
to approval by CRM Today before placement on the site.
CRM Today reserves the right to preserve the user experience of
its site, and reserves the right to remove any advertisement which
is deemed annoying and/or harmful to our users at any time.
Let us also assure you that we are always open to work with you
to maximize the value of your online media buy through special advertisements
and other customized and combined sponsor programs.
Just give us a call
or email us
today and let us help you plan the most successful online advertising
and marketing program you can imagine!
Thank you for your interest in CRM Today.
We look forward to working with you soon.
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