| What is CR Marketing |
| Customer Relationship Marketing is a practice that encompasses
all marketing activities directed toward establishing, developing,
and maintaining successful customer relationships. The focus
of relationship marketing is on developing long-term relationships
and improving corporate performance through customer loyalty
and customer retention. |
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| Experts Corner |  How can I reduce the risk of a security breach when a customer calls?
John P. Joseph, VP Corporate Marketing, Envox Worldwide
Read more... |
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| Highlights |
 Customer Defection: a Signal for the Spanish Telecom Market
The world is becoming generally more mobile and less loyal. With the mobile telecoms industry showing high levels of customer defection throughout Europe, it is no wonder marketers are becoming obsessed with retention strategies. Yet despite all the effort and investment going into customer retention and loyalty, the effective strategies implemented by well known success story companies are not yet the norm.
by Giovanni Pellegrini, Sales Director Southern Europe
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| Marketing Corner |
| Learn more about all the new trends in the marketing industry. Improve your organization's long-term profitability through customer loyalty and customer retention. Marketing Corner covers mainly search engine and email marketing, database marketing, relationship marketing, brand and direct marketing issues. |
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| Author: By Jon Jacobson, MD & Co-Founder |
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Doc Type:
Article
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| Pages: 4 |
Format: PDF |
Size: 0 kb |
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| Abstract: Lauded for its 360 degree view of the customer, CRM vendors have focused primarily on sales needs, leaving marketers in the lurch when it comes to functionality. Jon Jacobson, MD and co-founder of Global Vision, a software and consultancy company focusing on CRM and Relationship Marketing, speaks about new CRM trends that will be a boon for marketers. |
| Topics:
Relationship Marketing | |
| CRM Methology:
CRM Implementation | |
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| Abstract: It’s safe to say that the internet and other digital channels like email and SMS have been instrumental in driving the communications revolution we’re currently experiencing. For marketers, these new channels present yet another route to customers and have increasingly been part of a brand's overall marketing and communications strategy. |
| Topics:
Relationship Marketing | |
| CRM Methology:
CRM Strategy | |
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| Author: By VendorGuru |
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Doc Type: White Paper
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Format: HTML |
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| Author: By Soffront Software, Inc. |
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Doc Type: White Paper
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Format: HTML |
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