| What is CR Marketing |
| Customer Relationship Marketing is a practice that encompasses
all marketing activities directed toward establishing, developing,
and maintaining successful customer relationships. The focus
of relationship marketing is on developing long-term relationships
and improving corporate performance through customer loyalty
and customer retention. |
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| Highlights |
 Digital Inserts for Online Transpromo
The employment of transactional documents such as bills and statements as an advertising medium is already a tentative reality. Such advertising – christened with the recently coined jargon word of ‘transpromo’ – is yet quite rare in the UK, with major brands proving slow to capitalise on the digital print technology that enable them to utilise this white space opportunity.
by Damian Coverdale, Media Sales Director
Read more... | |
| Marketing Corner |
| Learn more about all the new trends in the marketing industry. Improve your organization's long-term profitability through customer loyalty and customer retention. Marketing Corner covers mainly search engine and email marketing, database marketing, relationship marketing, brand and direct marketing issues. |
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| Author: By Jon Jacobson, MD & Co-Founder |
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Doc Type:
Article
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| Pages: 4 |
Format: PDF |
Size: 0 kb |
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| Abstract: Lauded for its 360 degree view of the customer, CRM vendors have focused primarily on sales needs, leaving marketers in the lurch when it comes to functionality. Jon Jacobson, MD and co-founder of Global Vision, a software and consultancy company focusing on CRM and Relationship Marketing, speaks about new CRM trends that will be a boon for marketers. |
| Topics:
Relationship Marketing | |
| CRM Methology:
CRM Implementation | |
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| Abstract: It’s safe to say that the internet and other digital channels like email and SMS have been instrumental in driving the communications revolution we’re currently experiencing. For marketers, these new channels present yet another route to customers and have increasingly been part of a brand's overall marketing and communications strategy. |
| Topics:
Relationship Marketing | |
| CRM Methology:
CRM Strategy | |
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| Author: By VendorGuru |
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Doc Type: White Paper
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Format: HTML |
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| Author: By Soffront Software, Inc. |
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Doc Type: White Paper
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Format: HTML |
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