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Experts Corner
How can I reduce the risk of a security breach when a customer calls?
John P. Joseph, VP Corporate Marketing, Envox Worldwide
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Highlights
Customer Defection: a Signal for the Spanish Telecom Market
The world is becoming generally more mobile and less loyal. With the mobile telecoms industry showing high levels of customer defection throughout Europe, it is no wonder marketers are becoming obsessed with retention strategies. Yet despite all the effort and investment going into customer retention and loyalty, the effective strategies implemented by well known success story companies are not yet the norm.
by Giovanni Pellegrini, Sales Director Southern Europe
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What CRM solution is right for your business?

1. What are you looking for in a CRM solution? (Check all that apply)
Lead tracking/management
Contact tracking/management
Sales pipeline/forecasting analysis
Marketing campaign tracking and reporting
Call center tracking
2. What industry are you in?
3. How many employees will work with this system?
4. What is your Zip/Postal Code?
CRM Today - Library - Articles
Unlocking The Value of Your Customer Satisfaction Surveys
Author: Craig Bailey, President & Founder
Source:
Doc Type: Article
Pages: 12Format: HTML Size:
Abstract: In today's business environment companies cannot afford to lose a single profitable customer. By effectively leveraging results from a customer satisfaction survey an organization can respond to their customer's needs in ways that increase revenue as well as improve customer and employee, satisfaction and loyalty.
Topics:
 
Walk, Don’t Run Toward Real Time Marketing
Author: By Steve Schultz, Executive Vice President, Client Services
Source:
Doc Type: Article
Pages: 2Format: HTML Size:
Abstract: Every business trend gets started as the result of an individual company or group of companies successfully developing a solution to a core business issue. The “gotcha” in many of these trends is that at some point, they stop being a trend that each subsequent company evaluates on its merits and start to be viewed as a core business function, a price of admission if you will.
Topics: Relationship Marketing |
 
Choosing a CRM Solution
Author: Benjamin Holtz, President & CEO
Source:
Doc Type: Article
Pages: 4Format: HTML Size: 48 Kb
Abstract: Choosing a Customer Relationship Management (CRM) technology has often been a daunting task for companies in all industries. Whether in financial services, telecommunications, retail, high tech or any other area, companies know that in order to be successful, they need to better service their customer and partners.
Topics: CRM Overviews |
 
Customer-Driven Coaching: Using the Voice of the Customer to Maximize your ROI
Author: Dr.Jodie Monger, President & Anne Nickerson
Source:
Doc Type: Article
Pages: 7Format: HTML Size: 253 Kb
Abstract: What do winners of the Super Bowl, the World Series and NCAA Final Four have in common? While they are all champions, not one of these groups, or individual players, was successful without a coach on the sidelines.
Topics: Customer Service | Call Centers |
 
Managing the Support Center with Emotional Intelligence
Author: Kristin Robertson, President
Source:
Doc Type: Article
Pages: 3Format: HTML Size: 52 Kb
Abstract: Intelligence comes in many packages, sizes and shapes. We all possess many types of intelligence. The best known intelligence is our cognitive ability, which is measured by our Intelligence Quotient or IQ score. This is unfortunate because our IQ, although important, is not the best predictor of how successful we are in life.
Topics:
 
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