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An Executive’s Guide to CRM: How to Evaluate CRM Alternatives by Functionality, Architecture, & Analytics
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An Executive’s Guide to CRM: How to Evaluate CRM Alternatives by Functionality, Architecture, & Analytics

Customer Relationship Management (CRM) solutions are still the most vibrant area of IT investment in 2002. Why? Because if you don’t know who your customers are, and what they care about, you can’t retain them. And without customers, you’re out of business.


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