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How Effective is the Short-Term Direct Marketing Strategy of UK plc?
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How Effective is the Short-Term Direct Marketing Strategy of UK plc?

New research from Group 1 Software has revealed the effectiveness with which different UK business sectors are conducting their short-term direct marketing campaigns. The fiercely contested worlds of Telecoms and Insurance appear best set up for productive tactical campaigns, whereas Banking and Retail seem least concerned with immediate return on campaign investment. IT and Utilities occupy the middle ground.

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