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Taking the Temperature of Telemarketing

Taking the Temperature of Telemarketing

As consumers (and after all, everyone reading this report will be both businessperson and consumer) we want to have our cake and eat it. How many social gatherings bemoan the irrelevant telemarketing call, which neither betters the service or product we currently have, nor fits our individual circumstance. Yet many of us have benefited from receiving information on the better value product or service which has either saved us money, or provided a useful extra that we did not have before, or both. This latter phenomenon is less discussed at social gatherings.

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