It’s time to stop being tentative! eServices have suddenly come of age both for suppliers and customers, and with this comes a need to re-assess our approach to this technology. This Atmyside paper makes a measured analysis - but arrives at a provocative conclusion. It claims that the days of carefully calculating ROI benefits are over - at least for today’s exciting range of web technologies. It’s not that the
sums don’t matter - it’s just that market expectations have moved on, and customers today won’t take your offerings seriously unless you can deliver easy-to-use web services as part of your channel methodology.