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Emerson Turns to Group 1 for Accurate Single Customer View

Emerson Turns to Group 1 for Accurate Single Customer View

As it evolved from a product-centric organization to a customer-focused enterprise, Emerson Process Management required technology that could enhance its knowledge about the customers and partners of its global sales and manufacturing divisions.

The Challenges
Standardize Customer Data
Each Emerson division had its own method for managing customer information, with each maintaining its own database with a unique representation of a customer name and address. As it sought to move to a customer-focused enterprise this uncoordinated approach could not support these plans.

Manage Foreign Address Information
Over half of Emerson's data was global in nature. Consequently, a solution had to be robust at handling international address information.

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Provide Sales With Timely Customer and Partner Information
A majority of Emerson's customers were customers of more than one business unit. To implement customer-centric penetration strategies, sales account managers required accurate, consolidated information.

The Solution

Enterprise-wide Data Quality
Our address validation, business name standardization, matching and consolidation technology was used to create a single representation of each customer in a centralized database.

The Benefits

Enhanced Customer Penetration
Emerson can now identify its most profitable customers quickly and accurately. The technology has enabled Emerson to reveal ‘white spaces’ — which are existing business opportunities by product and product line at each customer site.

Accurate Single Customer View
Emerson has validated, corrected, matched and consolidated customer records from over 75 business units worldwide. Additionally, 70 percent of its customer and partner address records have been identified as duplicates and eliminated.
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