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Building the Case for CRM

Building the Case for CRM

Back when CRM was the buzz and everyone was jumping on the customer-centric bandwagon,
getting the green light for a CRM investment was much easier. Many believed it was a plug-and-play
solution that could be quickly installed and produce results within weeks. But as the CRM
movement marched on, leaving hundreds of failed implementations in its wake, it left marketers and
industry analysts scratching their heads. If customer loyalty is paramount, what went wrong?

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What features are you looking for in a CRM Solution?
Lead tracking/management
Contract tracking/management
Sales pipeline forecasting/analysis
Marking campaign tracking and reporting
Call center tracking and reporting
How many employees will work with a CRM solution for your business?
When do you need to have a CRM solution in place?
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