The “go-to-market” strategy for SIRVA is to cross-sell and up-sell relocation brands to additional sites within their customer base. SIRVA uses salesforce.com, which provides market-leading, on-demand CRM solution, for their global marketing, sales and support functions. Because the majority of customer data has been manually entered into the system, the quality and reliability of salesforce.com account information sometimes was poor and could interfere with the Company’s ability to execute its go-to-market strategy. SIRVA selected InsideScoop to solve their data challenge.