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CRM Leaves Marketers in the Lurch

CRM Leaves Marketers in the Lurch

Lauded for its 360 degree view of the customer, CRM vendors have focused primarily on sales needs, leaving marketers in the lurch when it comes to functionality. Jon Jacobson, MD and co-founder of Global Vision, a software and consultancy company focusing on CRM and Relationship Marketing, speaks about new CRM trends that will be a boon for marketers.

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Lead tracking/management     Marking campaign tracking and reporting
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