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Best Buy

Best Buy

Today, Best Buys is North America's number one specialty consumer electronics retail store. Wanting to expand upon its success in the consumer market, the company created Best Buy for Business, focused on developing small- and medium- sized business customers in business, government and education. Best Buy for Business realized that the interaction experience expected and required by business customers was fundamentally different from consumer-based models. The company was looking for a solution that could handle multi vendor catalogs with constant updates as well as a solution that could handle multivendor sourcing and fulfillment.

Questions to Ask When Choosing a Customer Relationship Management Solution

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What features are you looking for in a CRM Solution?
Lead tracking/management     Marking campaign tracking and reporting
Contract tracking/management Call center tracking and reporting
Sales pipeline forecasting/analysis
How many employees will work with this system? 
When do you need to have a CRM solution in place?
Through Comergent's comprehensive eBusiness solution Best Buy for Business was able to accelerate the expansion of this new sales channel in less than a year, making it easier for business customers to do business with Best Buy, increasing sales and customer satisfaction.

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