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Austria's Largest Bank Accelerates Data Mining With KXEN
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Austria's Largest Bank Accelerates Data Mining With KXEN

With increasing competition in the financial services industry it is now more important than ever for banks to deploy the latest customer technologies to optimise the speed, accuracy and frequency of their marketing. Leading the sector in Austria is the country's largest - Bank Austria Creditanstalt (BA-CA) - where innovative data mining tools are now helping turn targeted marketing into a fine art.



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