CCRM=PRM
We will discuss CCRM here ,or Collaborative Customer Relationship Management, with an emphasis on “C”which is equal to PRM or “Partner Relationship Management” In order for a company to meet the standards set by multi-channel savvy customer , the complex demand chain involving not just the products and services offered by the company , but the suppliers, vendors , partners, and employees must be involved to keep that customer close.
