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Inbound Customer Marketing Research Report

Inbound Customer Marketing Research Report

The world of targeted marketing is moving on apace. Organisations no longer rely just on direct mail to get their message across. The norm is fast becoming: multi-channel with the call centre, website, e-mail and SMS all joining the fray; multi-stage where a number of contact events are tracked prior to making the sale; and insight driven, where consumers are targeted based on their predicted behaviours or the occurrence of specific events in their lives.

This report was made in collaboration with E.piphany, www.epiphany.com.

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