CRM Today - Knowledge Management

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What is Knowledge Management

Knowledge management is an audit of intellectual assets that highlights unique sources, critical functions and potential bottlenecks which hinder knowledge flows to the point of use. It protects intellectual assets from decay, seeks opportunities to enhance decisions, services and products through adding intelligence, increasing value and providing flexibility.

Experts Corner

Having spent the money to identify our online customers, how can we maximize that investment by knowing the best time to reach them?
David King, Fulcrum Analytics
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Highlights

Q&A with Vivek Thomas, President, Maximizer Software
Vivek Thomas joined Maximizer in 2002 and began serving as the CRM software provider's president on June first of this year. He graciously agreed to an email interview with CRM2Day about the current state of the CRM market and Maximizer's plans for the future.
by
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CRM Portals: Get Information to the People who need it the Most

Company: Soffront Software
Doc Type: White Paper
	Format: HTML

Abstract: Learn how CRM portals can add value to your business by delivering information to the people who need it the most: Customers, Partners & Employees. This whitepaper gives a basic definition of a Portal, as well as the ke characteristics of CRM portals. Fill out the questions on the right to learn more and find out about Soffront CRM>>>

Topics: Knowledge Management | Partner Relationship Management | Customer Service |

CRM Function: CRM ROI |

CRM Methology: CRM Implementation | CRM Definition

How to increase Marketing Efficiency to Gain and Retain Customers

Author: By Soffront Software, Inc.
Doc Type: White Paper
	Format: HTML

Abstract: Target your customers more efficiently by improving your markeing processes. CRM Software tools are designed to help automate these processes. This paper discusses the marketing challenges of today and examines how marketing automation and CRM software help solve these challenges. Details include the following "how to" items: Easily access a complete view of the customer...

Industry: Finance | Telco | Retail | Healthcare

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews |

CRM Portals: Get Information to the People who need it the Most

Doc Type: White Paper
	Format: HTML

Abstract: This white paper provides a basic definition of a Portal, and then details the key characteristics of a CRM Portal, a Portal that is a component of a CRM system. Different kinds of CRM Portals are discussed in terms of who uses these portals, Customer, Partners, and Employees.

Topics: eCRM | Knowledge Management | Customer Service | Content Management

Industry: Finance | Telco | Retail |

CRM Function: Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Overviews | CRM Definition

CRM Portals: Get Information to the People who need it the Most

Author: By Soffront
Doc Type: White Paper
	Format: HTML

Topics: Knowledge Management | eBusiness | Customer Service | Content Management

Industry: Finance | Telco | Retail |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability |

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

Integrated Sales and Marketing for Consumer Products Companies

Author: By SAP America, Inc.
Doc Type: White Paper
	Format: HTML

Abstract: In this Whitepaper, explore how consumer products executives are gaining actionable market intelligence and clear visibility into all aspects of the enterprise, its suppliers, and customers to execute brand strategies efficiently at the shelf level. The key to their success is: an integrated sales and marketing approach.

Industry: Retail |

CRM Function: CRM ROI | Customer Loyalty | Customer Profitability | Customer Retention

CRM Methology: CRM Strategy | CRM Implementation | CRM Overviews | CRM Definition

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