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| Sr. Marketing Manager | | | Ref. Number: | CRM11403 | | |
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| Personal Information |
| Personal Profile: | | Professional experience focused in assuming assignments in diverse businesses and front-end business functions. Experience has developed: appreciation of the business process unique to each function, understanding of each role in driving revenue, net income and customer satisfaction. Concurrent with this experience is a demonstrated trend of GE values including: speed in decision-making, performance management, prioritization on execution and a proven record of exceeding job performance expectations regardless of functional accountabilities. | |
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| Date of Availability: | 1 months notice |
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| Current Position |
| Current Job Title: | Sr. Marketing Manager |
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| Current Location: | Charlotte, NC |
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| Current Salary: | >100,000 $ |
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| Preferred Position |
| Preferred Job: | Marketing Leader |
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| Preferred Location: | Austin, TX |
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| Preferred Salary: | >100,000 $ |
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| Education | Masters in Business Administration (May 2002)
Virginia Commonwealth University, Richmond VA
BA, Cum Laude, Mass Communication/Political Science (May 1995)
James Madison University, Harrisonburg VA
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| Working Experience | Retail Credit Client Management (August 2004 – Present)
Senior Marketing Manager – Belk Credit Portfolio, GE Money, Charlotte NC
v Dedicated client liaison for $650M asset retail credit portfolio. Responsible for managing client relationship, selling in credit programs and products, and driving $1.3B annual net credit sales.
v Enabled portfolio plan net income goals through the sell in of 7 cross sell opportunities which delivered $8MM net income.
v Developed baseline for portfolio customer research initiatives. Identified key retention value proposition enhancements as output of attriting cardholder focus groups. Executed quantitative cardholder research to support incremental program tier enhancements and perceived value of new loyalty platform.
v Core team member of $147 MM asset portfolio conversion team. Enabled experience of 555M cardholders with seamless marketing support, collateral and value proposition to ensure continuation of 40% + credit penetration.
Marketing Manager – JC Penney Credit Portfolio, GE Money, Frisco TX
v Client liaison for marketing and product support. Developed and implemented new promotion, offer and cardholder communication strategy to ~ 30MM existing customer base. Net impact of $12MM incremental credit sales. Efforts led to portfolio strategy transition from tactical to targeted marketing, delivering higher gross marketing returns.
v Analytic marketing lead for portfolio retention initiatives and client metrics. Client facing project lead for innovative sales migration model and campaign support delivering $2.9MM incremental credit sales.
v Transformed cardholder research study into actionable portfolio learning tool. Complemented portfolio retention focus with creation of new segments/ modules. Impact of findings generated additional client resource support of $2.3MM.
Sales/ Marketing Management (June 2002 – July 2004)
Experienced Commercial Leadership Program, General Electric
v Initial participant in masters level corporate program focused on the accelerated development of commercial-savvy talent through a structured program combining coursework, job assignments and interactive seminars.
v Development of cross business perspective and skill set in high level sales and marketing capacity.
o GE Consumer Products, Louisville KY – Monogram Marketing Analyst
§ Derived metric for niche product market share measurement enabled through centralized database management resulting in projected annual increase of 12,556 unit sales producing $3.6M in additional product margin.
o GE Insurance, Richmond VA – Global Customer Management
§ Identification and pilot of consistent approach to coordinate cross business interaction with common top customers utilizing e-enabled tools and organizational enhancements resulting in $4MM projected increase in marketing allowance revenue.
o GE Consumer Finance, Charlotte NC – Lowe’s Retail Credit Manager
§ Designed model for maximization of Field Credit Client support resources. Derive strategy for store market segmentation and required support activities.
o GE Consumer Finance, Alpharetta GA – ExxonMobil Client Development
§ Development and implementation of turnkey acquisition program for consumer and commercial credit programs.
§ Responsible for sales force development and incentive compensation structure.
Quality Management (November 1999 – May 2002)
Certified Six Sigma Black Belt, GE Financial, Richmond VA
v Successfully completed Black Belt Training and Certification Exam.
v Responsible for leading customer projects generating over $23 million in customer revenue benefit for Top Customer Intermediaries.
v Project Leader for GE Financial CEO’s "At the Customer" Quality Project.
v Other Project Involvement:
o Re-engineered strategic business process of selecting key partnerships in both bank and brokerage marketplace potentially driving an increase in production by $124MM. Assisted in integration of diverse business functions to single standardized process by which to select target firms.
o Led 14 Greenbelt projects - responsible for building foundation of GE Financial Strategic Account Framework.
Relationship Management (June 1997 – November 1999)
Securities Brokerage Internal Wholesaler, GE Financial, Richmond VA
v Played essential role in Securities Brokerage wholesaling team (10 internal and 25 external) leading to the maximization of sales goals and target levels by 400%.
v Selectively nominated to represent organization in sales presentations and seminars involving top 100 producers resulting in enhanced business relationships and increased territorial revenue.
v Secured $20 million brokerage relationship with low problem resolution turn around time.
v Coordinate with servicing, licensing, and new business department representatives to achieve maximum customer satisfaction for new stockbrokerage prospects.
v Analyzed repetitive processing discrepancies and collaborate with appropriate departmental staff to rectify dysfunctional business processes resulting in lowered gain/loss liabilities.
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| Other Skills | v 2006 – 2007 Hub Leader for GE Women’s Network Charlotte
v 2006 GE Money - America’s Award Recipient
v 2005 – 2007 GE Corporate Campus Recruiting Leader for University of Texas at Austin
v Recipient of 2001 GE Platinum Award for Exemplary Performance and Business Impact
v Recipient of 1999/ 2000 High Performance Award for Superior Job Performance
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