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| Sr. Manager - Marketing, Aviation SBU | | | Ref. Number: | CRM11391 | | |
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| Personal Information |
| Personal Profile: | Personal Profile : 20 years of experience from December 1987 to till date .
Currently working as Senior Manager Marketing, Aviation SBU, HQO
Unique experience of having worked in three SBUs viz: LPG, Lubes and Direct Sales.
Experience covering functional areas in Operations, Logistics & Distribution and Institutional Sales at the grass root level and also at HO level providing me an insight into Corporate objectives both long term & short term and the alignment required at various levels to achieve Management objective.
The experience across various business functions has provided scope for cyclical learning
adaptation - then unlearn and re-learn, thereby leading to high levels of performance and
delivery in each assignment handled.
Implemented Distribution Resource Planning (MFG Pro) for Lube forecasting, production
planning and Distribution.
Working knowledge on ERP based systems (JDE) for Sales and Distribution
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| Date of Availability: | 1 months notice |
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| Current Position |
| Current Job Title: | Sr. Manager - Marketing, Aviation SBU |
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| Current Location: | Mumbai, India |
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| Current Salary: | 40-60,000 $ |
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| Preferred Position |
| Preferred Job: | Senior openings |
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| Preferred Location: | Any where in the world |
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| Preferred Salary: | 80-100,000 $ |
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| Education | Educational Profile :
Post Graduate Diploma in Foreign Trade
Period : June 2005 to December 2005
Institution/University : World Trade Institute, Mumbai
Masters in Marketing Management
Period : June 2001 May 2004
Institution/University : Jamnalal Bajaj Institute of Management Studies,
Mumbai University
B. Sc. Engineering (Hons.) in Electrical Engineering
Period : October 1982 to September 1986
Institution/University : College of Engineering and Technology, OUAT,
Bhubaneswar, Orissa
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| Working Experience | Professional Experience :
Designation & Period Senior Manager Marketing , Aviation SBU, HQO
April 2007 till date
Role Objective Responsible for all India sales of Jet Fuels for both domestic and international airlines operating in India
Increase profitability along with market share
Customer Relationship management.
Accounts Management
Strategic Planning for growth and market share
Focus Areas Key-product sales management
Customer relation
Marketing management
Key accounts management
Key Achievements Concluded major negotiations on two International Airlines and one domestic airlines. Growth during the H-1 FY08 has been 22% higher than historical. Market share during this period has increased by 1.8%,
Designation & Period Area Sales Manager (Industrial and Consumer Sales), Mumbai Region-DS
October 2002 March 2007
Role Objective Increase profitability alongwith market share
To be innovative and create a differentiating factor as product pricing, quality and logistics amongst the competitors is undifferentiated.
Creating a balance in the profitability / volume across the product portfolio.
Customer Relationship management..
Developing product-price mix for specific, key customers.
Accounts Management
Channel Management
Focus Areas Key-product sales management
Business Development and Client-Portfolio Development
Sales Management
Key accounts management
Key Achievements Increase in market share in the Fuel oil segment from 33% in 2002-03 to 42% in 2006-07 progressively growing at an average of 17% year after year.
Increase in profitability by 5.2%
Increase in sales of value added lubes from 817 KL in 2002-03 to 1451 KL in 2006-07.
Played a key role in ERP (JDE) implementation in the region.
Designation & Period Dy. Manager Lube Distribution, HQO, Mumbai
Oct 1996 to Sep2002
Role Objective
In-bound Logistics of Lube Oil Base Stocks .
Out-bound Logistics of finished lubricants.
Assume a high degree of responsibility, anticipate / foresee the changing scenario, meticulous planning, organizing and effective co-ordination with various groups, both internal and external of the supply chain to achieve the desired results.
Focus Areas Conceive, develop and implement systems and controls for effective functioning.
Timely positioning of LOBS at the blending plants in co-ordination with Refinery and other industry members.
Timely positioning of finished lubes across 125 stocking points/depots with the correct product mix.
Multi-modal transportation of LOBS and finished products .
Inventory management
Cost reduction in the supply chain.
Key Achievements Instrumental in implementation of Distribution Resource Planning (DRP) module of MFG-Pro
Developed and implemented a back up arrangement for finished lube
Transportation to improve the movement of products to various stocking
points in time within the guidelines and purchase procedures complying to
PSU & CVC guidelines.
Saved Rs.9.8 lakhs for the company by introducing flexi-tanks in moving
base oils through rail-road combination from Mumbai to Kolkata.
Initiated and implemented Mother-daughter depot concept in 1999-00 thereby
reducing product movement to 62 stocking points from the existing 125
stocking points. The gains were :
Improvement in availability of product mix
Forecasting demand vis-ΰ-vis inventory was easier at the regional sales office level.
Reduction in primary freight cost as rail-road containerized movement could be undertaken and lower secondary freight cost for product movement between major depots and smaller depots.
Reduction in transit losses and transit delays.
Reduction in slow-moving or non-moving stocks.
Inventory Management Formalized a procedure for identifying slow and non-moving inventories and their liquidation.
Designation & Period Assistant Plant Manager , LPG Operations
April 1988 to September 1996
Role Objective
Planning and distribution of LG Filled Cylinders to the dealer network attached to the plant on daily basis
Cylinder bottling operation involving large scale automation and instrumentation.
Maintenance of Plant equipment
LPG Accounting
Maintaining high standards of Safety conforming to norms set by Oil Industry Safety Directorate, Ministry of Petroleum & Natural Gas, Government of India.
Focus Areas Strict Adherence to Safety standards conforming to norms set by OISD under MoP&NG.
Maintenance of Plant equipment and large scale automation in operative condition.
Key Achievements Improvement in the existing practices to improve productivity. At Jind Plant the productivity was improved at an average by 22% by enforcing discipline among the work force along with system improvement.
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| Other Skills | Values and Beliefs :
Honesty and transparency in dealing with external and internal customers
Follow ethical marketing practices
Skills :
Soft Skills - Exposure to various work cultures, differing groups of people with varying work ethics, values, attitudes and beliefs has sharpened my skills in :
o handling people
o adapting to different work environment
o effective communication
o team building
Functional Skills -
o Planning & Scheduling
o Negotiation
o Presentation
o Logistics/Distribution Management
o Sales / Marketing Management
o Channel Management
o General Management
Strengths :
Organized , Systematic and Analytical
Aggressive and reasonable risk taker
Take responsibility for my actions or inactions
Colleagues, superiors and subordinates consider me dependable and look up
to me for assistance in need.
Open to change and new ideas
Weaknesses :
Impatient when people do not respond positively to systems and procedures for smooth functioning and create obstacles.
Tend to put across my views bluntly rather than being diplomatic
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