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| Manager of Marketing Operations | | | Ref. Number: | CRM11388 | | |
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| Personal Information |
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| Date of Availability: | Dont know yet |
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| Current Position |
| Current Job Title: | Manager of Marketing Operations |
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| Current Location: | Quincy, Massachusetts |
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| Current Salary: | 60-80,000 $ |
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| Preferred Position |
| Preferred Job: | Manager/Director |
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| Preferred Location: | Massachusetts |
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| Preferred Salary: | 80-100,000 $ |
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| Education | Education
· May 2001 Suffolk University MBA
· May 1988 University of Massachusetts B.S. Hotel & Restaurant Management
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| Working Experience | Experience
01/2006- Present Stop & Shop Supermarkets (Ahold USA) 1385 Hancock Street Quincy, MA
CRM Marketing Operations Manager
· Provide recommendations for most effective solutions for all CRM programs based on technology and previous results to improve customer response.
· Participate in identifying, implementing and delivering all loyalty programs.
· Manage undeliverable address rates of 11 million customers within the database.
· Understanding and utilizing all customer software applications to leverage its capabilities and understand its limitations.
· Act as a key point of contact to resolve any executional issues relative to Promotional initiatives.
· Work with systems to make recommendations for enhancements to support ongoing and future CRM programs.
· Provide reporting and analysis of all CRM programs.
5/20004- 01/ 2006 AHOLD USA 185 Campanelli Drive Braintree, MA
Business Information Analyst Corporate Brands
· Analyzing syndicated and internal data to identify category trends, category performance, new product introductions, identify potential category and new item development opportunities.
· Collect and distribute sales, share, program status and general information and trends about assigned categories on competitors, trade and the industry.
· Perform financial planning and control functions for the AUSA Corporate Brand department, including budget preparation, performance to budget analysis and analysis of revenue and expenses.
· Manage the billing and receivables activity for the Quality Assurance and Label Design Department to ensure the AUSA income targets are achieved.
· Manage financial relationship with all third party partners of the Corporate Brand Department to ensure that the financial terms of the agreement with AUSA are implemented and completed
5/2003- 5/2004 Stop & Shop Supermarkets (Ahold USA) 1385 Hancock Street Quincy, MA
Divisional Analyst Consumer Insight
· Gather, apply and analyze relevant information regarding consumer trends/preferences to enhance Company knowledge of the customer base and contribute to enhancing efforts to build the base.
· Analysis of market research on a period, quarterly and annual basis.
· Prepare reports based on above analysis and distribute to business groups.
· Ensure that vendor data collection is representative of trade areas.
· Participate in questionnaire design and coordination of primary and secondary research projects.
6/2001 – 5/2003 Stop & Shop Supermarkets (Ahold USA) 1385 Hancock Street Quincy, MA
Database Marketing Analyst
· Gather and apply relevant information from customer database to develop and administer the preparation of standard weekly, period and quarterly reports.
· Initiate and develop test/control scenarios that evaluate and advance our knowledge of targeted marketing and other information-based initiatives.
· Develop a comprehensive knowledge of the capabilities and limitations of customer database software.
· Work with internal systems and outside vendors to maximize database performance and prioritize reporting enhancements.
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