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| Marketing Intelligence Manager | | | Ref. Number: | CRM11377 | | |
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| Personal Information |
| Personal Profile: | | Marketing intelligence/CRM professional with the ability to understand and diagnose business problems, and formulate and implement effective solutions that involve processes and technology. | |
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| Date of Availability: | 1 months notice |
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| Current Position |
| Current Job Title: | Marketing Intelligence Manager |
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| Current Location: | New York |
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| Preferred Position |
| Preferred Job: | Marketing Intelligence/CRM Manager |
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| Preferred Location: | New York |
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| Education | 2001 - 2003
MIT SLOAN SCHOOL OF MANAGEMENT Cambridge, MA
Master of Business Administration (MBA)
- Concentration in Digital Business Strategy
- Teaching Assistant for the New Product Development and the Organizations as Enacted Systems classes
- President of Club Latino and Member of Media Tech Club and Marketing Club
1991 - 1996
UNIVERSIDAD DE LOS ANDES Bogotá, COLOMBIA
Bachelor of Science in Systems and Computer Engineering
- Honor degree for academic performance, GPA among the highest 3% of the class
- Teaching Assistant for the Operational Systems class and Calculus class
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| Working Experience | 2003 - Present
AMERICAN INTERNATIONAL GROUP (AIG) New York, NY
Marketing Intelligence Manager
· Manage the planning, implementation, and enhancement of CRM initiatives for the Consumer Segment across the organization, including multiple international locations, profit centers and business lines, totaling investments of over $3M and projected 5-yr benefits of over $24M from refined targeting, increased campaign activity and improved retention
· Evaluate marketing analysis and reporting needs to define and implement dashboards and interactive reports that provide meaningful and actionable information including customer portfolio, campaign activity, and retention KPIs, to marketing executives at AIG businesses worldwide
· Designed and piloted a marketing campaign management tool for the Consumer Segment that has been rolled out to 23 international and domestic AIG sites so far, and has become a standard for campaign tracking and reporting
· Structured the Small Business segment’s marketing operations for the Latin American Division, including the definition and piloting of marketing campaigns in 3 countries, and the design of supporting systems
· Manage communications regarding CRM marketing intelligence projects with multiple domestic and international AIG groups, senior management, and external partners
2002
BOOZ ALLEN HAMILTON Bogotá, COLOMBIA
Summer Associate
· Diagnosed the main causes of customer churn at a Colombian bank through detailed analysis of customer profiles and historical data, and developed recommendations to improve customer retention
· Led the design and development of a model for improving cash management efficiency through better forecasts of cash transactions at the bank’s 220 branches and more than 300 ATMs
2000 - 2001
SEGUROSDEVIDA.COM Weston, MA; Buenos Aires, ARGENTINA
Project Manager for Life Insurance e-commerce Website Development
· Planned and managed the development of an insurance e-commerce website for Latin America
· Led design of website functionality and created specifications that met overall business strategy and tailored website to each country's unique market
· Supervised and coordinated the activities of the 3-person development team and the 4-person quality assurance team, which resulted in a timely and high quality delivery of the website
1998 - 2000
AMERICAN FINANCIAL SYSTEMS INC. Weston, MA
Portfolio Manager and Marketing Specialist for Supplemental Benefit Plans
· Managed supplemental benefit plans for clients in Argentina and Mexico, with a portfolio over $100M
· Performed market research to qualify the viability to market supplemental benefit plans in Mexico
· Contributed to the design and implementation of marketing efforts to introduce supplemental benefit plans in Mexico and Argentina - estimated annual revenues of $400K
1996 - 1998
ACCENTURE Bogotá, COLOMBIA
Consulting Analyst
· Analyzed the personal accounts processes at a top Colombian bank and designed the customization of the accounting system that handled operations of 291 branches and over 400 ATMs
· Coordinated the team that successfully implemented the accounting module of a system integration project at a leading Colombian financial institution
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