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| Director of Sales and Marketing | | | Ref. Number: | CRM11336 | | |
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| Personal Information |
| Personal Profile: | The dynamic world of sports programming continues to evolve with new technology, sponsor partnerships, online activation, and consumer and experiential engagement. Possessing the knowledge and experience to measure and maximize the most effective platforms offers significant value to any agency, team, league or corporation. In addition to experience with a large media agency, Clear Channel Entertainment/SFX Sports, I have helped build a niche firm that is an industry leader in naming rights. My diverse and unique background (outlined below and in the attached resume) will provide the appropriate agency with a competitive advantage for both acquiring new and growing current business.
My wife and I are actively exploring career opportunities in Spain. I offer the right organization a senior-level sponsorship executive that has led major accounts in a variety of capacities.
Diversity
• Corporate
• Grassroots
• University / Collegiate
• Olympic / Amateur
• Professional
Experience
• Athlete Endorsements / Contract (40+ athletes)
• Corporate Brand Strategy and ROI Measurement (Got Milk?, PNC Bank, State Farm)
• Media Sales (Horse Racing / NBC)
• Naming Rights (Baltimore Ravens, Jacksonville Jaguars, Pittsburgh Penguins)
• New Business Development (Consulting and Sales Accounts)
• Revenue Analysis (MLB Expansion, Fresno State)
• Sponsorship Sales (University of Connecticut, Preakness Stakes)
In addition to my corporate strategy and sales background, MRM Worldwide would be able to grow revenues and the services it offers clients through my naming rights expertise. Naming rights is a specialized sector of the sports landscape that has become accepted and even embraced when properly positioned to a team’s stakeholders and fans. As this landscape continues to gain acceptance internationally, it will be another specialty service agencies can offer its’ clients. Naming rights entails unique attributes and challenges that do not exist in other types of partnerships, and is one that I can maximize revenues for a company through a proven seven-step sales strategy. I have worked on both sides of the table for some of the most trend-setting agreements in the United States.
Currently, I am identifying situations for this fall within organizations that will be able to capitalize on my experience. | |
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| Current Position |
| Current Job Title: | Director of Sales and Marketing |
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| Current Salary: | >100,000 $ |
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| Preferred Position |
| Preferred Job: | VP of Sales and Marketing |
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| Preferred Location: | Europe |
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| Preferred Salary: | >100,000 $ |
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| Education | George Washington University Washington, DC
Sports Management Masters 2003 GPA 3.8
James Madison University Harrisonburg, VA
B.A. Marketing 1997 (Cum Laude) Student Athlete - Basketball
University of Technology-Sydney Sydney, Australia
February 1996 - June 1996 Marketing Student Athlete - Basketball
Skills
• Athlete Endorsements / Contract (40+ athletes)
• Corporate Brand Strategy and ROI Measurement (Got Milk?, PNC Bank, State Farm)
• Media Sales (Horse Racing / NBC)
• Naming Rights (Baltimore Ravens, Jacksonville Jaguars, Pittsburgh Penguins)
• New Business Development (Consulting and Sales Accounts)
• Revenue Analysis (MLB Expansion, Fresno State)
• Sponsorship Sales (University of Connecticut, Preakness Stakes)
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| Working Experience | Team Services LLC / Learfield Communications Bethesda, MD & Chicago, IL
Director of Sales and Marketing January 2002 - Present
As an original member of Team Services organization, played an integral management role in leading all aspects of the company’s client development and internal growth:
Naming Rights and Sponsorship Sales
Generated $150+ million in sponsorship revenue for clients
Directed team/property sales accounts from every major sports league
Established new corporate consulting clients through sales process
Partnerships
o Baltimore Ravens/M&T Bank - Naming Rights ($75 million)
o Jacksonville Jaguars - Naming Rights (TBD)
o State of Illinois/Pepsi Cola - First-ever Statewide Beverage Agreement ($35 million)
o University of Connecticut/Variety of Corporations - Athletic Sponsors ($5 million)
o State of Illinois/Variety of Corporations - Public/Private Marketing ($1+ million)
Corporate Brand Development
Developed brand strategy for corporate clients from a variety of industries
Identified, evaluated and negotiated sponsorships that grew brand awareness and affinity
Managed activation projects at major events, including the Super Bowl and Preakness Stakes
Strategic Examples
o DMI/Got Milk? - Identified and negotiated four-year league-wide NFL partnership to grow youth programs (20+ team agreements, 60+ player endorsements, consumer retail programs)
o PNC Bank - Established strategy for the bank to enter the Baltimore marketplace through a lead Preakness Stakes sponsorships program
o State Farm - Created new in-arena signage to be featured behind basketball hoops at 30+ universities across the country
Revenue/Sponsorship Analysis
Performed revenue analysis that the Virginia Baseball Club presented to the Major League Baseball's Relocation Committee
Provided comprehensive analysis for Fresno State’s marketable inventory and activation strategy
Current Projects
Currently serving as lead sales executive for the following accounts
o Preakness Stakes title sponsorship
o Louisville Arena’s naming rights
o Georgetown University campus-wide business partnerships
SFX Sports/Clear Channel Entertainment Washington, D.C.
Marketing Coordinator September 2001 - January 2002
Joined Team, League & Venue division as a specialist to create unique sales initiatives and presentations.
Identified, researched and analyzed Naming Rights prospects for the Philadelphia Eagles, Seattle Seahawks, Jones Beach Amphitheater and Texas Rangers
Created bid formats for radio station holding and broadcasting rights to professional/collegiate teams
Developed unique sales/marketing presentations for the Team, League & Venue division
MoviesR.com Inc. Tampa, FL
Vice President of Operations November 1999 - August 2001
Member of the original group that created a website portal for movie professionals to connect to local, national and international resources.
Developed business partnerships with industry executives and entertainment companies
Sold advertising banners, listings and links to entertainment industry
Analyzed competition, developed website content/design and established marketing position
Supervised fifteen technical, marketing and overseas employees
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| Other Skills | INTERNSHIPS AND PROJECT WORK
Celebrity Sports Marketing Washington, DC/Raleigh, NC
Sales Consultant and Event Manager October 1998 - November 1999
Washington Wizards - NBA Washington, DC
Sales and Marketing January 1998 - April 1998
United States Olympic Committee (USOC) Colorado Springs, CO
Athlete Services September 1997 - December 1997
Additional Relevant Work
2002 Winter Olympic Games Economic Impact Analysis
Stadium/Arena Funding Study of Major League Baseball facilities
Army-Navy 10-miler Economic Impact Study
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