| Jobs in CRM Today | This is a free service of CRM Today. Take some time and meet
qualified candidates or explore interesting job
opportunities.
We invite candidates to submit their CVs and companies to post their CRM releated job offers. Enter into the Job Center of CRM Today and you may find what you are looking for! |
|
|  |  |
| Corporate Director of Strategic Marketing | | | Ref. Number: | CRM11297 | | |
|
| Personal Information |
| Personal Profile: | Having worked in the gaming business for over a decade I have become somewhat of a master story teller
individuals who visit casino resorts are looking for an experience, a story they can take back and tell their friends, that one big win they can share at the coffee shop; players search for an emotional connection, a sense of belonging, a place where they can be entertained and forget about normal life, even if for a few hours. As a marketing professional it is my job to use technology, creative and multiple communication mediums to tell the story, with the ultimate goal of securing customer loyalty and driving frequency.
From a skill set perspective I am heavy on customer-centric technologies including MDW construction, analytics, campaign creation/testing/launch, multi-contact strategy development, email marketing and website functionality. I have also been fortunate enough to be one of the first in the industry to explore and test the usage of micro-marketing technology in both prospecting and known customer environments. I enjoy the challenge of developing the strategy and associated tactics necessary to create an environment where we can communicate with our customers on a one-to-one basis while using mass communication vehicles such as direct mail, email and web.
I am interested in taking the years of knowledge gained and applying them to a company that embraces technology. Looking forward to discussing further. Cell 702-596-8261.
| |
|
| Education: | Bachelor Degree |
|
| Date of Availability: | Dont know yet |
|
|
|
| Current Position |
| Current Job Title: | Corporate Director of Strategic Marketing |
|
| Current Location: | Las Vegas, NV |
|
| Current Salary: | >100,000 $ |
|
|
| Preferred Position |
| Preferred Job: | Strategic/Database/Loyalty Marketing/CRM/Branding |
|
| Preferred Location: | Open - US |
|
| Preferred Salary: | >100,000 $ |
|
|
|
|
| |
|
|
| Education | B.S. in Business Administration, Colorado State University, Fort Collins, CO. Concentration Finance.
Certificate in Marketing, University of Colorado-Denver
Member TDWI (The Data Warehouse Institute)
| |
| Working Experience | Corp. Director of Strategic Marketing Pinnacle Entertainment Las Vegas, NV (03/05 Present)
Responsible for the overall development and implementation of company database, email and interactive
marketing strategies
Developed standard customer database report sets for both corporate and property level staff
Project Champion - Consolidated marketing data warehouse
Directed all corporate analytics projects
Implemented ASP-based email marketing platform
Formulated relationship with micro-marketing firm to develop unique prospecting program
Launched consolidated digital asset management system
Responsible for complete web/interactive platform redesign
Launched pilot SEO program for single property website
Formulated relationship with leading interactive promotion agency
Launched standardized email-based customer satisfaction survey program
Developed corporate summary report set for quarterly property intercept survey program
Completed market studies and analysis for all potential new resort properties
Grew strategic marketing department from one to four full-time employees. (03/05 Present)
Senior Consultant Bally Gaming + Systems Las Vegas, NV - (03/04 03/05)
Founding member of Professional Services Department within Systems Division of Company
Drafted key components of departmental business plan
Developed initial departmental service offerings and price points
Created initial departmental sales collateral
Formulated relationship with 3rd party vendor to launch Bally branded email marketing product
Drafted email product business and marketing plans
Completed year 1 and 2 financial projections for email product
Managed client professional service engagements
Involved in professional services selling process with company sales team.
Director of Client Strategy SmartDM Las Vegas, NV - (8/00 03/04)
Opened Las Vegas office of rapidly growing offline/online integrated direct marketing company
Responsible for the development and implementation of direct marketing strategies for clients in industries such as
Gaming, Hospitality, Entertainment, Financial Services and Professional Sports
Provide strategic support to clients in the formation of cohesive online/offline direct marketing plans
Responsible for the generation of all business proposals, recommendations and RFP responses
Assist clients in database analysis and formation
Secure, develop and manage email/online promotion marketing for major multi-jurisdictional gaming
Member of management team responsible for the development and launch of proprietary email marketing
management system - Involved in decision-making process related to overall strategic positioning of SmartDM.
Director of Consumer Marketing Venetian Resort Hotel Casino Las Vegas, NV - (1/99 8/00)
Responsible for the overall development and operation of the Consumer/Slot Marketing Function
Developed Players Club structure and all related collateral pieces
Created Direct Marketing Campaigns including trial, conversion and retention programs from idea generation to
creative to drop
Developed and implemented Internet direct marketing/email program
Responsible for day-to-day operation of players club and database marketing department
Staff of 45 Developed and implemented slot marketing programs and promotions targeting various markets
segments as well as slot floor signage creative and placement
Developed and managed joint programs with leased operations including Grand Canal Shoppes, Madam
Tussauds, Canyon Ranch SpaClub and numerous restaurants
Created and executed 1999/2000 Consumer Marketing Strategic Plan
Responsible for all pre and post direct marketing program analysis including pro forma development and P&L
statements as well as on-going competitive analysis.
Chief Financial Analyst Golden Nugget - Las Vegas, NV - (1/981/99)
Responsible for completion of property annual budget; monthly forecasting
P&L analysis/review of all special events
Daily FTE/payroll monitoring
Creation of promotion, entertainment and slot club concept pro forma statements
Analysis of property competitor slot clubs, recommendations for changes
Special projects as assigned by senior management
Implementation of direct mail analysis template
On-going analysis of market and competitor trends
Overall finance and budget function.
Director of Marketing Eagle Gaming LLC dba Canyon Casino and The Glory Hole (former Harrahs Colorado) Central City/Black Hawk, CO - (4/9712/97)
Coordinated dual property marketing transition from Harrahs brand to local format
Brand creation, development, redesign of NEW: property logos, chip and token designs, re-theme interior and
exterior sign packages, playing card/table layout, launch new players club, disposables such as slot cups, matches,
napkins, letterhead, etc.
Development & execution of grand opening celebrations
Reflagging bus and shuttle service
Team player in strategic development
Review/approval of media/print advertising and direct mail campaigns
Create/implement marketing promotions and special events
Monthly analysis of all marketing related financials/player database statistics
Development of annual marketing plan, with $2 million plus marketing/advertising budget
Development and monitoring of website
Supervision of 16 marketing department employees
Overseeing of retail outlets.
Harrahs Colorado Held a variety of positions within the organization from 1994 through 1997. Specific position descriptions follow.
Director of Database Marketing and Player Retention - (8/963/97)
Charge included: Install automated player-tracking system (CDS)
Create/launch new players club
Team player in strategic development
Assist in developing Harrahs national Gold Card program
Developed initial player database structure and analysis tools
Monthly analysis of all marketing related financials/player database statistics
Development of annual marketing plan for $4 million marketing/advertising budget
Creation/implementation of marketing promotions and special events
Supervision of 15 marketing department employees
Overseeing operation of retail outlets
Review/approval on media/print and direct mail advertising developed by corporate agency
Coordinated philanthropic involvement.
Certified People Pledged to Excellence Instructor/ Trainer.
Responsible for 2-3 Casino Shift Manager shifts/week.
General Manager Intern, Gaming Compliance Officer - (6/958/96)
Responsible for regulatory compliance at both properties, assigned budget areas, overall property operations during
assigned shifts (Casino Shift Manager)
Developed new employee education programs
Assistance in strategic planning
Analysis of slot mix/floor layout
Perform various marketing analysis
Management of environmental services sector
Review of monthly financial statements
Certified People Pledged to Excellence Instructor
Black Hawk representative, State Internal Control Revision Committee
Harrahs representative on Central City/Black Hawk City Revision Committees
Member of Harrahs Colorado Marketing Committee (marketing strategy and promotions).
Revenue Manager, Gaming Compliance Officer - (4/946/95)
Managed income control/ regulatory compliance areas to ensure gaming regulation compliance/accurate revenue
recognition
Plan, direct and coordinate auditing, internal control and regulatory compliance functions
Review of monthly gaming tax returns
Responsible for gaming regulatory issues
Established/maintained effective working relationships with internal/external auditors
Timely/accurate preparation of revenue information for properties
Counseled, guided and instructed assigned personnel in proper performance of their duties
Completed analysis of slot machine performance
Charge of all regulatory compliance at both properties
Black Hawk representative, State Internal Control Revision Committee
Harrahs representative on Central City/Black Hawk City Revision Committees.
Gaming Controller - Gardenswartz, Tannenbaum & Suber - Denver, CO - (10/924/94)
Responsible for daily gaming accounting
Created monthly gaming related journal entries
Prepared monthly gaming tax returns
Responsible for payment of city and state device fees
Monitored operation of automated slot system
Created and analyzed slot system reports
Conducted analysis of overall effectiveness of slot machine locations and mix
Conducted monthly par analysis and weekly reviews of on-site auditor work
Calculated minimum bankroll requirements
Reviewed/issued formal recommendations on the effectiveness/adequacy of internal control procedures/policies
Handled all daily gaming related problems
Worked with Colorado Division of Gaming on a regular basis
Responsible for the generation of monthly financial statements
Monitored daily cash balances
Performed required transfers of funds
Prepared daily cash flow analysis/requirements
Handled collection of RTMs
Analyzed daily and weekly departmental payroll costs
Recommended staff reductions/schedule changes to eliminate excess payroll costs.
| |
|
 Contact with Candidate |
|
|
|
|
|
| |
by Document Type
