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| AVP-Relationship Marketing | | | Ref. Number: | CRM11292 | | |
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| Personal Information |
| Personal Profile: | | CRM proessional looking for a Vice President level position with the Marketing Department of an organization committed to growing revenues through a customer centric focus. | |
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| Date of Availability: | Dont know yet |
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| Current Position |
| Current Job Title: | AVP-Relationship Marketing |
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| Current Location: | California |
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| Current Salary: | >100,000 $ |
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| Preferred Position |
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| Preferred Salary: | >100,000 $ |
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| Education | University of North Texas-1992
Masters of Science–Applied Economics
North Texas State University-1986
Bachelors of Business Administration–Economics
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| Working Experience | WEST MARINE January 2004 – Present
AVP-Relationship Marketing
Manage all direct marketing, database marketing, loyalty programs, CRM, market research, quantitative analysis, competitive intelligence, segmentation, and retention/acquisition functions for the organization’s Retail, Catalog, and Internet channels. Additional duties include directing research and quantitative functions supporting the retail store development process. Oversee Customer Experience initiatives as well as corporate expansion and growth strategies. Responsibilities include supervising staff/vendors and managing a marketing budget of $20 million. Have P&L responsibilities.
Major Accomplishments:
•Increased direct marketing net sales lift by $21MM (19%)
•Increased new customer acquisition by 28%
•Launched new data warehouse and campaign management system
•Launched new co-branded (Master Card) credit card program
•Redesigned corporate loyalty program
•Created market research and competitive intelligence group
Other Positions/Titles Held
•Sr. Director-Relationship Marketing
•Director-Database Marketing and Analytics
CAMPING WORLD June 2003 – December 2003
Director-Database Marketing & Analytics
Managed all database marketing, direct marketing, CRM, retention/acquisition, segmentation, and modeling functions for the organization’s Retail, Catalog, and Internet channels. Responsibilities included managing staff and vendors, and overseeing daily operations of groups. Had P&L and budget responsibilities.
Major Accomplishments:
•Designed and built Database Marketing Department
•Introduced research and quantitative analysis/modeling to the marketing process
•Redesigned integrated contact strategy
VERIZON June 1998 – March 2003
Group Manager-Customer Relationship Management
Managed all CRM, direct marketing, database marketing, customer segmentation, behavior forecasting, and loyalty programs for the business unit. Led cross-functional executive team focused on increasing customer retention and share of wallet through the re-alignment of company resources to better serve the customer. This included integrating segmentation, targeting, and contact strategy into customer-facing departments (Sales, Marketing, and Customer Service). Responsibilities included hiring/managing staff, managing external vendors, and providing strategic leadership.
Major Accomplishments:
•Launched direct marketing programs generating $100MM net sales lift
•Led company-wide retention initiative generating $56MM in revenue lift
•Designed new Sales Channel alignment generating $46MM revenue lift
•Integrated customer segmentation/targeting process (cross-department)
•Introduced quantitative analysis/modeling to the marketing process
Other Positions/Titles Held
•Group Manager-Database Marketing
•Sr. Manager-Database Marketing
BRANN FORBES (Euro RSCG) April 1997 – May 1998
Manager-Strategic Services
Managed direct marketing, loyalty, customer insight, market research, and campaign management programs for clients in the retail, automotive service, restaurant, and consumer service segments. Managed account service, research, and analytical staff.
Major Accomplishments:
•Designed loyalty program which generated a 15% increase in revenue
•Secured Co-op advertising funding between client and vertical partners
HULCHER SERVICES December 1994 – November 1996
Director-Marketing
Managed all advertising, direct marketing, trade shows, market research, forecasting, public relations, pricing, contract administration, and strategic planning functions. Had account management responsibilities for top clients.
RAPP COLLINS WORLDWIDE February 1993 – December 1994
Manager-Marketing Operations
Managed database marketing programs for clients in the retail, hospitality, rental car, pharmaceuticals, and telecommunications industries. Participated in new product rollouts, retention/acquisition campaigns, and loyalty/frequency programs.
TEXAS-NEW MEXICO POWER June 1988 – January 1993
Economic Analyst
Responsible for all market research projects including sample design, questionnaire design, statistical analysis, reporting, and publication.
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| Other Skills | Membership & Awards
ECHO Award – Direct Marketing Association
Verizon Award of Excellence – Gold Winner
NCDM Award of Excellence Finalist
NCDM Judges Committee and NCDM Program Advisory Committee
Speaker – ACCM, NCDM, The Conference Board, and IIR
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