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Database Marketing Strategist
App. Deadline:until filled
Country:United States
Job Description:Premier Direct Marketing Agency seeks a marketing analyst/strategist. Based in Birmingham AL, this agency serves large national and regional financial, healthcare, retail and B2B clients nationwide. Responsibilities: The Marketing analyst/strategist will support the analysis and reporting functions of our clients’ direct marketing programs. Primary functions include designing program segmentation, testing and control group strategies. Advise clients on issues ranging from direct response marketing strategies to results analysis. This position is responsible for understanding business objectives, product offerings, competitive factors, and internal processes, in order to develop appropriate marketing strategies that result in measurable success. Candidate will also assist with data processing projects.
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Account Supervisor
App. Deadline:Until filled
Country:United States
Job Description:A leading Dallas-based full service advertising agency is currently seeking direct marketing account supervisors in our growing Relationship Marketing Group. The AS role has overall responsibility for agency output and provides perspective and leadership in the development of quality solutions. The AS also has key involvement in the development and oversight of subordinates. AS candidate should have a solid understanding of direct marketing principles, strategy, and execution of direct marketing programs for clients within an agency setting. In particular, the AS must have experience in all media -- direct mail, DRTV and radio as well as a strong grasp of CRM strategy and implementation Responsibilities: • Supervise the strategic direction and development of accounts. • Identify & evaluate effective marketing venues. • Direct the development of marketing and communications plans. • Assist clients in establishing long & short-term marketing objectives. • Act as internal client liaison. • Oversee new product & service launches. • Manage staff in daily workflow, training, and career development. • Supervise overall budget management. • Manage account profitability & forecasting, tracking, and reporting. • Lead and/or participate in new business activities as required
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Public Relations Specialist
App. Deadline:11/13/2006
Country:United States
Job Description:Primary responsibilities include: - Build PR toolkit to include press materials for local markets (entertainment events, charity partnerships and other gaming promotions). - Research, write and distribute press releases on a variety of gaming-related topics. - Assist in the publication of the magazines. - Research, writing, editing and coordinating artwork. - Work with Public Relations Consultant on proactive publicity campaigns. - Work to enhance the brand of the Hotel Resort within all the hotel resort’s target audiences.
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JR. Database Marketing Analyst
App. Deadline:11/13/2006
Country:United States
Job Description:JOB PURPOSE: Provide initial analysis of player-tracking information for further review. Create automated reports while identifying errors and possible anomalies. Pull mailing lists, distribute Galley lists, and produce and provide end-result reports to appropriate departments. Work with CIO and Director of Database Marketing to develop analytical methods and practices. Responsible for assisting in developing, coordinating and implementing all aspects and activities of the database in accordance with the mission and objectives of the Hotel Resort and established policies, procedures and controls. Assist in the research, analysis and development of new systems for revenue growth throughout the casino/hotel environment. Works with multiple departments to monitor and identify areas in which IT systems can be implemented to reduce labor costs, increase customer satisfaction, and increase revenue. Tests new systems for usability, quality, and completeness. Works with the department to develop user manuals and training sessions for the new systems. Researches computer systems and vendors for assistance in the purchasing of new hardware and software. Researches competitors’ usage of technology, as well as new technologies that may be of interest to the hotel resort.
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Director, Service Provider Network Development
App. Deadline:9/30/06
Country:United States
Job Description:Provides strategic direction relating to service provider development and maintenance and is responsible for identification, evaluation, contract negotiation, and contract management of all relationships with vendors and providers in support of the services World Access provides to its customers. Builds and manages competitive networks that support operational efficiency and allows our sales force to penetrate new business opportunities. Responsible for ensuring that the vendor relationships are effectively integrated by World Access.
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