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Group Director, Digital Marketing Performance

Job Description
Full service advertising and direct marketing agency seeks a Group Director, Digital Marketing Performance in our suburban Detroit office. This is a senior level management role who is a subject matter expert in digital marketing performance measurement. The Group Director will be responsible the measurement and on-going optimization of digital channels including online advertising, web sites, eMail and Emerging Technologies (Wireless, iTV, VOD, etc).

Responsibilities:

Client/account facing responsibilities representing all Digital Analytics (web, online advertising, email and emerging trends)

Management of Web Analytics resources in Detroit

Analytics resourcing oversight (global)

Broad coordination between web analytics organization in our agency network

Institutionalizing the process/methodology for campaign goal setting across channels to enhance channel integration and further promote the institutionalization of Digital best practices and continuous improvement within the organization

Work closely with respective team members from various disciplines (media, creative, project management, account and analytics) within the agency and the client to optimize and coordinate advertising campaign strategies

Provide support with special projects/initiatives within Client Services and Marketing Science group

Facilitate the movement toward Cross Channel Optimization Function as an Advocate/facilitator of Web Optimization, Online Advertising and email

Ref. Number:

HF360-16480

Country:

United States

Location:

Detroit, MI

Start Date:

Depending

App. Deadline:

until filled

Salary:

$150k+

Salary Freq:

Per Annum

Skills

Required Skills:

5+ years of digital marketing experience in a leadership role

Expert level knowledge of web analytics platforms (Webtrends, Coremetrics, etc.) and Business Intelligence tools

Strong client management and leadership experience and skills

Strong management experience including a history of leading cross-functional teams

Quantitative degree/training strongly preferred

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