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Marketing Analyst

Job Description
Mind readers wanted. Consumers today are more sophisticated and better educated than in any previous generation. They decide what they want and when they want it. At Nike, our challenge is to anticipate what they'll want and be ready with a solution. When we're really good, it's something -- a product, a service, a whatever -- that's so intuitively perfect the consumer hasn't even imagined it could exist. Your job? To make sure we know our consumers better than we know ourselves. But you knew that already, didn't you? The Marketing Analyst will provide strategic business insight to all for US Digital Commerce based on data leveraged from various online analytics tools and other sources to optimize online content, email marketing, direct marketing and customer experiences. As our Marketing Analyst you’ll use Omniture web analytics and Excel spreadsheets to track and analyze data for online ad and direct marketing campaigns, providing useful insights into marketing efforts. You’ll monitor and analyze e-commerce marketing initiatives of key competitors. You’ll also prepare forecasts, reviews, and cost/benefit analyses of all ecommerce marketing programs and provide suggestions for program strategies and optimizations. You’ll support forecasting of promotional and advertising expenses related to e-commerce marketing programs, identifying cost-saving opportunities and potential risks of budget overruns and solutions to avoid overruns. You’ll also coordinate with US Digital Commerce teams, Global Analytics, Finance, Retail, Consumer Services and IT on requirements, timelines and resources. You’ll coordinate ecommerce promotional calendar with other departments and communicate with vendor partners to execute promotions through search engine marketing, affiliates, major online shopping portals, direct marketing and display advertising programs. Furthermore, you’ll support the coordination of timely communications of marketing plans and proposals internally with other departments, working together to plan and implement strategies and tactics resulting in increased sales and increased profit online and retail channels. You’ll liaise with accounting to manage monthly budget reconciliation process. You’ll also analyze response, conversion funnels and sales data in order to identify improvement areas and continually improve campaign performance through key success metrics. Moreover, you’ll ensure core stakeholders are vested in the success of Marketing Programs. You’ll manage ongoing relationships with Digital Commerce, Nike Stores, Nike Factory Stores, Global and U.S. Digital Marketing and Brand Marketing teams. You’ll collaborate with teams to identify innovative ways and means to deliver online and cross-channel promotions. In addition, you’ll partner with Consumer Services to ensure CSR’s are informed of all marketing programs and appropriately staffed to service demand. Benefits. You probably already know we have a pretty generous benefits package, but here's the highlight reel: a stock purchase plan, matching 401(k) retirement plan, on-site sports complex, childcare and full health insurance. There's not room here to mention every benefit we offer, but hopefully that'll give you a sense of how we take care of our own. We're interested in learning more about you and appreciate you taking the time to apply online. Nike is committed to employing a diverse workforce. EOE/M/F/H/V

Ref. Number:

036198

Country:

United States

Location:

Portland, OR

Start Date:

As Soon Possible

App. Deadline:

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Salary Freq:

Select Frequency

Skills

Required Skills: Requirements for the position include: • Bachelor’s degree in Business, Marketing, Communications or related field • 2-3 years’ working experience in web strategy and data analysis • Demonstrated strategic planning and project management skills • Solid knowledge of online tracking and measurement best practices, including (including site, campaign, SEM performance measurement) • Strong understanding of key performance metrics and financial analysis • More than one year of experience with marketing data analysis, preferably using a web analytics tool such as Omniture • An advanced level of experience in Microsoft Excel (creating formulas, pivot tables) • Strong verbal and written communications skills including meeting facilitation and presentations • Ability to articulate goals and objectives • Strong information seeking skills and the drive to make things happen • Ability to understand challenges and underlying concerns • Shares ideas and develops effective responses and knows when to elevate issues to higher management • Multi-channel marketing strategy and tactics • Hands on experience managing marketing programming/promotions for e-commerce site

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