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Senior Marketing Specialist


Job Description
Summary: Responsible for all customer segment management with the goal of inspiring intense customer loyalty as evidenced through increased rates of customer retention, multiple commodities and value-added services per customer, and overall improved and strong profitability. Responsible for leading the efforts to understand the distinct and evolving needs of key customer segments, uncovering compelling and relevant product and service offerings, allocating the product suite and product/service positioning to the appropriate targets, and the understanding and management of High Value Customers and Low Value Customers based upon total customer profitability. Determines the most effective points of interaction to drive loyalty and effectiveness in renewal sales. Applies customer and sales information from the Customer Relationship Management (CRM) system to achieve marketing goals.
Ref. Number:SM JM SMS
Country:United States
Location:Woodbridge, NJ
Start Date:As Soon Possible
App. Deadline:01/31/2007
Salary Freq:Select Frequency
Extra Benefits:Hess offers an excellent salary, a comprehensive benefits package, vacation, holiday, 401K and a pension plan.
Skills
Required Skills: *Outstanding skill in developing compelling innovative and winning strategies to drive strong top and bottom line results. *Ability to effectively leverage key business relationships to drive business results, communicates (oral and written) effectively across all levels of the organization, including executive presence *Intense focus on the differentiated needs of customer segments, and drive for personal excellence. *7+ years marketing/brand management or consulting experience with 5+ years experience with CRM systems, preferably Salesforce.com. *Experience in the development and implementation of strategic initiatives with a demonstrated understanding of P&L and ROI. *Ability to facilitate and lead a cross-functional team to solve complex business problems together. *Excellent project management skills. *Ability to work with all levels of the Sales organization, including senior management *Knowledge of sales and marketing processes and organizations with the ability to effectively communicate with and train field users and sales management. *Posses strong computer skills; MS Word, Excel, Access, and PowerPoint skills are required *A Bachelor's Degree in Business Administration, Marketing, Management or a related field. An MBA is highly preferred.


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