Customer relationship management can be affected by as many as nine different types of cycles. These include macro cycles such as economic and industry cycles, as well as company-specific cycles such as budget and inventory cycles. CRM systems can be an essential tool for effectively tracking and managing these diverse cycles.

This white paper discusses the impact of each of nine different types of cycle on a business, and shows how CRM software can be used to mitigate the negative impacts of those cycles, while making the most of the opportunities that cycles present.
 

The 2008/2009 recession has had an extraordinary impact on corporate budgets. Even IT spending has been projected to slow, and this is likely to impact plans for CRM systems. However, with CRM software having become an integral part of any sales and service operation, how does a company balance budget concerns with the need to run a sustainable business?

This white paper looks at six possible responses to that dilemma. It explains how CRM plans have to account for the extraordinary economic environment, and offers solutions for managing CRM budgets and/or using CRM systems to positively impact the overall corporate budget.

Even in a bad economy, businesses should be thinking about how to prepare for and capitalize on the next economic turnaround. Historical economic cycles suggest that the growth opportunity is more than double the average in the first full quarter of an expansion. Organizations can use customer relationship management data and systems to fully capture this opportunity.

This free white paper explores six ways of using CRM software to prepare for recovery of the economy. From analyzing customer data to directing sales efforts, CRM systems can give managers an effective tool to make the most of the next economic expansion.

 

Social media offers four of game-changing extensions to existing CRM capabilities for the creation of truly unified customer experiences.
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