The 2008/2009 recession has had an extraordinary impact on corporate budgets. Even IT spending has been projected to slow, and this is likely to impact plans for CRM systems. However, with CRM software having become an integral part of any sales and service operation, how does a company balance budget concerns with the need to run a sustainable business?

This white paper looks at six possible responses to that dilemma. It explains how CRM plans have to account for the extraordinary economic environment, and offers solutions for managing CRM budgets and/or using CRM systems to positively impact the overall corporate budget.

Even if an organization has been using a CRM system for a while, there is a good chance there are still opportunities to expand the scope of system utilization to achieve additional productivity improvements. There may be no better time to try this than during a recession, when those productivity improvements are essential, and employees may well have some time on their hands anyway.

Download this free white paper to see nine suggestions for how an organization which is already using CRM software might look to make greater use of CRM capabilities. From more precise sales management to better collaboration with other departments and even customers, CRM systems have a wide potential for improving productivity.

An economic recession can create financial hardships that force a company to think about budget-cutting. In particular, in such an environment a company may be disinclined to invest in new systems and initiatives. However, a CRM system should be considered the exception, because CRM software can be used to obtain precisely the types of cost efficiencies and productivity gains a company needs to survive a recession.

This white paper details how CRM projects can make sense even during a recession. This includes both the initial adoption of a new CRM system and fresh initiatives to use a CRM system to drive productivity improvements.

Vivek Thomas joined Maximizer in 2002 and began serving as the CRM software provider's president on June first of this year. He graciously agreed to an email interview with CRM2Day about the current state of the CRM market and Maximizer's plans for the future.
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