| Editorial |
How to Capitalize on Social Networking Sites Customer loyalty has a lot to do with thought leadership and social networks provide an excellent avenue for that. They’re also a great way to gain customer input on product and service development — and of course, to reinforce brand messaging. In addition, consumers trust other consumers more than they trust brands themselves. Read more... | |
| Experts Corner | There has been a certain amount of scepticism surrounding CRM in the past, but now it seems like everyone is doing it. Is this the case? Andy Wood, MD, GI Insight Read more... |
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| Books | Implementing CRM: From Technology to Knowledge This book focuses on the actuality of implementing CRM. It is about the organization's ability to provide a seamless and personalized experience to each customer rather than a transactional or... by David Finnegan, Leslie P. Willcocks Read more |
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| |  | | Tom Evans, Product Manager, Austin Logistics |  |  |  | | Which side of the self-service double-edged sword is cutting into your call center’s results? While self-service applications have delivered many benefits over the past several years, such as lower agent costs and speedier customer service, the systems have also delivered several negative side effects, like silent customer attrition and agent skill misuse.(read more) | | 31 January 2007 |
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| |  | | Randy Saunders, Marketing Director, Cincom Systems |  |  |  | | Hosted contact centers are appealing to a growing number of companies. Hosting allows contact centers to access technology over the internet versus licensing software, purchasing hardware, building infrastructure, and dedicating IT resources to implementing, maintaining, and upgrading the technologies. That can mean plenty of cost savings and flexibility.(read more) | | 11 January 2007 |
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