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Editorial
How to Capitalize on Social Networking Sites
Customer loyalty has a lot to do with thought leadership and social networks provide an excellent avenue for that. They’re also a great way to gain customer input on product and service development — and of course, to reinforce brand messaging. In addition, consumers trust other consumers more than they trust brands themselves.
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Experts Corner
There has been a certain amount of scepticism surrounding CRM in the past, but now it seems like everyone is doing it. Is this the case?
Andy Wood, MD, GI Insight
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Books
Implementing CRM: From Technology to Knowledge
This book focuses on the actuality of implementing CRM. It is about the organization's ability to provide a seamless and personalized experience to each customer rather than a transactional or...
by David Finnegan, Leslie P. Willcocks

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Customer Relationship Management (CRM) Today - Highlights Customer Relationship Management (CRM) Today - Highlights
CRM – Debunking the Myths
Matthew Crook, SalesCentric

Companies are continuing to invest heavily in CRM, so are clearly confident in its business value. Yet in 2004 AMR Research found that 28 per cent of CRM projects failed to go live and in 2005 Forrester Research found that more than half of CRM users were unhappy with their return on investment. Many CRM managers come up against users who do not fully appreciate the value of CRM and perceive it as a completely unnecessary tool.(read more)

26 February 2007
 
A Brave New Way of Looking at Knowledge
Kate Leggett, Director of Product Management & Knowledge Management , KANA

My husband is a gamer. We have an Xbox 360, a Wii to play g-rated games with our 3 year old, and the PS3 is on his shopping list. His last-generation Xbox props up the TV in our bedroom and I just donated his PS2 to Goodwill. It is now midnight, and he has been playing hard for the last 3 hours – a habit that he has adopted since he brought the Xbox 360 home months ago.(read more)

12 February 2007
 
Call Center — Heal Thy Self-Service
Tom Evans, Product Manager, Austin Logistics
Which side of the self-service double-edged sword is cutting into your call center’s results? While self-service applications have delivered many benefits over the past several years, such as lower agent costs and speedier customer service, the systems have also delivered several negative side effects, like silent customer attrition and agent skill misuse.(read more)
31 January 2007
 
Is a Hosted Contact Center Right for You?
Randy Saunders, Marketing Director, Cincom Systems
Hosted contact centers are appealing to a growing number of companies. Hosting allows contact centers to access technology over the internet versus licensing software, purchasing hardware, building infrastructure, and dedicating IT resources to implementing, maintaining, and upgrading the technologies. That can mean plenty of cost savings and flexibility.(read more)
11 January 2007
 
Moving Beyond the Old “Rock, Paper and Scissors” Marketing Strategy
Alan See, Senior Director, Teradata, Division of NCR Corporation

Remember playing “Rock, Paper, Scissors?” The basics of the game consist of each player shaking a fist a number of times (priming) and then extending the same hand in a fist (rock), out flat (paper), or with the index and middle fingers extended (scissors). Each of these is referred to as a throw, and which one wins is dependent upon the opponent’s throw.(read more)

20 November 2006
 
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